Everyone appears to be a videographer or wishes to appear in front of a camera. In today’s world, video marketing is one of the most effective ways to reach your audience and increase your sales. Let’s talk about how you can make the most of video marketing.
First and foremost, make sure your videos are engaging and entertaining. Nobody wants to watch a boring corporate video. Be creative and think outside the box. Try to tell a story or showcase your products or services in a fun and exciting way. Keep us on our toes.
People Have Short Attention Spans. Did You Know That?
Like the Jon Bellion song, keep your videos simple and sweet. Attention spans are short these days, so you need to get your message across quickly. A 30-second video can be just as effective as a 2-minute video, so feel free to fit everything into one.
Ensure your videos are SEO optimised (Oh My God! What exactly is that? Ok, ok). Use relevant keywords in your video’s title, description, and tags. For example, consider a video about “the ultimate Doggy spa day.” Tags like #doglovers, #dogspa, #funnydogs, #pamperedpets, and #doggymanicure can be helpful. This will increase the visibility of your videos in search results and increase their views.
Its Called Video Marketing
Remember to promote your videos on social media. Share them on all your social media channels and encourage your followers to share them too. This will help your videos reach a wider audience and get more engagement. Leaving a simple caption like “kindly share” could do magic.
Stay on Track, see how you’re Winning!
Track your video metrics to see what’s working and what’s not. Use tools like Google Analytics and YouTube Analytics to see how many views your videos get, how long people watch them, and what actions they take after watching. It could be more technical. Learn how to here.
At Raven & Macaw, we can help you create unique, optimised videos to get your message across and increase sales. Our team of experts can handle everything from optimisation to promotion. Contact us today to learn more about our video marketing services and how we can help your business grow!
