branding and marketing

Branding And Marketing: Key Differences

It is a common misunderstanding that people assume branding and marketing is the same. Branding is commonly defined as "the act of giving a company a particular design or symbol to advertise its products and services." Before now, this was what branding was about. However, branding today goes beyond...

SEO for eyecare marketing

SEO Tips For Effective Eyecare Marketing

Are you looking to boost your rankings in search engines? Search engine optimisation is your go-to. Getting your practice found in search results can be challenging because it must run higher than other practices. However, with planning and effort, your practice can rank higher. When your website ranks high, it...

Brand Trust

Brand Trust: How to Build it For Your Practice

Brand trust can make or break your practice. Patients won’t come into your practice if they don’t trust you. Think of it this way, when you run out of toothpaste, for example, do you buy any product available? Or do you buy the product you trust and are comfortable...

Custom-made website vs off-the-shelf

Custom-made Website Vs Off-the-shelf Template

Are you thinking of getting a new website for your practice? If so, then have you asked the right questions? Like, what type of website should you go for? An off-the-shelf template or a custom-made (bespoke) website? Well, it all goes down to what you want. Which option would...

email Marketing

6 Proven Facts Why Email Marketing is Great For You

Of late, there’s been a lot of talk about artificial intelligence, chatbots, and video. As a result, it would seem that email marketing is long past its prime. Hence the question: Is email dead? Read on and find out for yourself. The fact remains that email marketing is going on...

ecommerce

Why Do You Need an eCommerce website?

In this age and time, society is very competitive and convenient focused. Consumers no longer want to go through the stress of venturing to the high street to buy items. They want to get their shopping done from the comfort of their homes. Therefore, making eCommerce a flexible solution...

User-generated content

Surprising Benefits of User-Generated Content (UGC)

Do you want a vote of confidence for your practice? Then, user-generated content is yours for the taking. Build trust for your brand. When your customers are taking photos, writing reviews, on social media without any prompting, it shows their approval. Similarly, when they refer their family and friends...

PPC marketing

8 Authentic Reasons Why You Need PPC Marketing

Having issues driving relevant traffic to your practice? Driving relevant traffic to your practice can be daunting, but it doesn’t have to be so. Not with Per-per-click marketing at your disposal. When it comes to fast and popular ways to drive traffic, PPC is your go-to. So, give your...

Conversational Marketing

Eye-opening Benefits of Conversational Marketing

Conversational marketing Conversational marketing is changing the way customers buy. When happen? Or do you give up on the conversation altogether?  Probably not. Hence, you go for alternatives; chatbots, live chats, emails, and other messaging apps. Change is the only constant thing there is. Before now, a good offering is...