HOW IMPORTANT ARE CUSTOMERS REVIEWS TO YOUR PRACTICE?

HOW IMPORTANT ARE CUSTOMERS REVIEWS TO YOUR PRACTICE?

    As an optical practice owner, you should know that a customer review can grow your practice if used correctly. 

What is A Customer review?

    customer review is a review of a product or service made by a customer who has purchased and used or had experience with your product or service. Customer reviews are a form of customer feedback; The reviews may be graded for usefulness or accuracy by other users.

       “Instead of focusing on the competition, focus on the customer.”

                         – Scott Cook.

Over-time statistics have shown the effect of positive customer’s reviews on brands. Below are a few from 2016 December survey by fanandfeul.com

  • 92% of consumers hesitate to make a purchase if there are no customer reviews
  • 97% say customer reviews factor into their buying decisions
  • 32% say written reviews are the one element that makes them believe a site’s reviews are relevant/useful
  • 73% say written reviews make more of an impression on them than star/number ratings
  • 94% typically read written reviews
  • 35% say one negative review can make them decide not to buy.

   For instance, A Customer requires new eyeglasses and decides to read reviews online from maybe ‘APE GLASSES’ before ordering, now he reads the reviews and sees ‘I ordered since a week ago and I haven’t received my package or a refund’. ‘I got my glasses, and it’s scratched; why?’. ‘You need to fix your customer service team, so rude’. Now this potential client, who would have turned out to be a paying client, gets discouraged and discourages others. ‘APE GLASSES’ in turn loses profits and customers. 

A good customer review goes a long way in helping your optical practice get more profits, customers, and ratings. In contrast, a bad customer review ruins the image and brand of your practice. 

                            Why Are Customers Reviews Important?

Yes! Customers reviews are essential for the growth of an optical practice to take place. There are so many importance of a customer review to a practice, below are a few of importance – 

  • Improved Credibility-

    When a customer drops a review on a website about your practice and rates your practice a five-star, the customer has automatically recommended your practice in a positive light to other potential customers. Therefore, an optical practice with five star and a positive review always increases the credibility of your practice. 

  • Improved Rankings-

    An optical practice review helps in ranking factors in local search. Rankings help practices with low-quality link profiles to grow. For example, a customer goes online to search for an optical practice to book an appointment. The local searches rank your optical practice with the highest ratings and positive reviews. As a result, the customer will be encouraged to book an appointment with your practice. 

  • Free Marketing- 

   Optical practice gets free marketing from their customers who drop positive reviews on their page online. These positive online reviews offer your practice a significant advantage in business profits that marketing campaigns and numerous adverts can’t give you. How? This positive review is a long-lasting marketing campaign that keeps attracting more customers and creates brand awareness in the long run due to positive reviews from existing customers. 

  • High Customer Loyalty-   

   A customer who leaves a positive review online feels this entitlement of loyalty to your practice. Getting a feedback reply goes a long way to show the customer how appreciative your practice is of them. An optical practice having a loyal customer doesn’t just mean positive reviews alone; it also means more patronage and referrals, and profits.

     Where Can I Place Customer Review On My Page?

Your practice needs to have a section on your page to read reviews and also comment. So, where should it be found?

  • Emails –

Optical practice needs to send reviews of other clients who have previously used a product or service to a new customer to encourage the new customer to patronize your practice.

  • Social Media Contents –

Social media pages such as Instagram, Twitter, Facebook, LinkedIn etc., and also by posting the reviews as content posts, for the audience to keep up with the growth of your practice

  • Website Page –

Every optical practice with a website page for booking of appointments and eyewear purchases should ensure a review section is visible below to drop feedback and make sure the previous reviews of past customers are visible.

  • At the Stores-

Optical practice should try and place up the preview of customers on walls for customers coming in to see how appreciative their reviews are to your practice, bearing in mind that the printed previews on the wall are not to seem proud but to build a relationship. 

Below is a practical example of a customer review on twitter for amazon-

   In conclusion, every optical practice needs customer review to grow their practice and earn more. They should ensure they offer quality services to their customers, in order to get positive reviews. It’s important to always reply reviews and complains online, whether positive and negative in order to put your practice in a positive light.

Image sources- https://retail-insider.com/articles/2020/09/why-product-reviews-are-important-from-a-consumers-perspective/

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