Creative and Intelligent Marketing for Opticians

Get started with increasing sales by up to 30%securing more bookingssmartly managing your appointmentsconverting web visitors to buyersowning a compelling Practice websiteputting your Practice in frontdominating Search Engine Result Pages (SERPs)

Taking Opticians to the forefront of what is possible in a digital world of infinite possibilities

ALREADY HAVE A WEBSITE? GET A FREE SEO AUDIT NOW

About

Who We Are

Raven & Macaw is a fully integrated digital solution exclusively for the Optical Industry. From Raven Optical Management Software (ROMS) to Digital Marketing & Web services, we bring ease right to your doorstep so you can save time, save money and seamlessly save eyes.

Being born from the collaboration between an Independent Optometrist and a digital marketing specialist with a combined 30+ years in the Optical Industry means we understand exactly where the shoe hurts.

With our robust tried and tested formula for website development, digital marketing and practice management uniquely for Opticians, we will take you to the forefront of what is possible in a digital world of infinite possibilities. This means beating those noisy competitors, increasing appointments & sales and being at the top of your ideal clients’ mind.

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Our core services

How we could help your Optical Practice

SEO/PPC(Pay-per-click)

Rank higher in search results/Smart advertising for your brand

Email Marketing

Convert reach to sales

Learn more

Get started

Increase your practice profitability

Get an edge over your competitors with our tailored Optical Digital Marketing, proven methodologies and unique strategies.

OPTICAL DIGITAL MARKETING

Packages

Silver

Digital Marketing Strategy

SEO Audit
24 Blogs/1 year
–
Social Media Management

15 posts/month
2 Social Media Platform
1 Paid Facebook Ad
1 Boost
5 PPC Campaigns/year incl. Setup,
Management, Monitoring and Optimisation
+ Google Analytics, Landing Pages
30 Key words
12 Email Campaigns/year
Monthly progress tracking report
–
–
–

Popular

Gold

Digital Marketing Strategy

SEO Audit
36 Blogs/1 year
Google My Business Management + Optimisation
Social Media Management

30 posts/month
2 Social Media Platforms
2 Paid Facebook Ads
2 Boosts
15 PPC Campaigns/year incl. Setup,
Management, Monitoring and Optimisation
+ Google Analytics, Landing Pages
50 Key words
15 Email Campaigns/year
Monthly progress tracking report
Quarterly phone progress review meetings
–
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Platinum

Digital Marketing Strategy

SEO Audit
48 Blogs/1 year
Google My Business Management + Optimisation
Social Media Management

40 posts/month
3 Social Media Platforms
3 Paid Facebook Ads
3 Boosts
30 PPC Campaigns/year incl. Setup,
Management, Monitoring and Optimisation
+ Google Analytics, Landing Pages
50 Key words
20 Email Campaigns/year
Monthly progress tracking report
Monthly phone progress review meetings
Dedicated Account Manager
Optical Management Software(Raven)

Reviews and testimonials

What people are saying about us

We have implemented and advocated many of the different proposals Raven & Macaw has recommended to improve our existing practice. Due to their valuable input, we have noted a marked increase in our profitability ever-since. I’m very impressed by Raven & Macaw’s forward thinking and dynamic nature.

OsmanPractice Manager