Get started with increasing sales by up to 30%securing more bookingssmartly managing your appointmentsconverting web visitors to buyersowning a compelling Practice websiteputting your Practice in frontdominating Search Engine Result Pages (SERPs)

Taking Opticians to the forefront of what is possible in a digital world of infinite possibilities

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    About

    Who We Are

    Raven & Macaw is a fully integrated digital solution exclusively for the Optical Industry. From Raven Optical Management Software (ROMS) to Digital Marketing & Web services, we bring ease right to your doorstep so you can save time, save money and seamlessly save eyes.

    Being born from the collaboration between an Independent Optometrist and a digital marketing specialist with a combined 30+ years in the Optical Industry means we understand exactly where the shoe hurts.

    With our robust tried and tested formula for website development, digital marketing and practice management uniquely for Opticians, we will take you to the forefront of what is possible in a digital world of infinite possibilities. This means beating those noisy competitors, increasing appointments & sales and being at the top of your ideal clients’ mind.

    Our core services

    How we could help your Optical Practice

    SEO/PPC(Pay-per-click)

    Rank higher in search results/Smart advertising for your brand

    Email Marketing

    Convert reach to sales

    Increase your practice profitability

    Get an edge over your competitors with our tailored Optical Digital Marketing, proven methodologies and unique strategies.

      Get a Quote

      Digital Marketing
      E-commerce Website
      Raven/Macaw Website
      Social Media Management
      Others

      OPTICAL DIGITAL MARKETING

      Packages

      Silver

      • Digital Marketing Strategy

        SEO Audit
        24 Blogs/1 year

      • Social Media Management

        15 posts/month
        2 Social Media Platform
        1 Paid Facebook Ad
        1 Boost

      • 5 PPC Campaigns/year incl. Setup,
        Management, Monitoring and Optimisation
        + Google Analytics, Landing Pages
        30 Key words
      • 12 Email Campaigns/year
      • Monthly progress tracking report

      REQUEST QUOTE

        Digital Marketing Silver Plan

        Platinum

        • Digital Marketing Strategy

          SEO Audit
          48 Blogs/1 year
          Google My Business Management + Optimisation

        • Social Media Management

          40 posts/month
          3 Social Media Platforms
          3 Paid Facebook Ads
          3 Boosts

        • 30 PPC Campaigns/year incl. Setup,
          Management, Monitoring and Optimisation
          + Google Analytics, Landing Pages
          50 Key words
        • 20 Email Campaigns/year
        • Monthly progress tracking report
          Monthly phone progress review meetings
          Dedicated Account Manager
        • Optical Management Software(Raven)
        REQUEST QUOTE

          Digital Marketing Platinum Plan

          Reviews and testimonials

          What people are saying about us

          Articles

          Read our news, tips and tutorials

          Marketing Plan For Optical Practice Growth

          An Optical practice without a marketing plan is a charity case. Optical Practices starting up a new brand or redesigning... read more

          HOW IMPORTANT ARE CUSTOMERS REVIEWS TO YOUR PRACTICE?

              As an optical practice owner, you should know that a customer review can grow your practice if... read more

          Four Digital Marketing Ideas For Optical Practice To Grow

          Every optical practice needs amazing digital marketing ideas in order to grow. From creative strategies to attract clients to... read more

          How To Advertise Your Optical Practices Online

             Optical Practices are hesitant about promoting through marketing, advertising and publicity measures. Opticians are practitioners who help fit... read more

          email Marketing

          E-MAIL MARKETING FOR PRACTICE GROWTH

          E-mail marketing is the act of sending a commercial message, typically to a group of people, using e-mail.  It involves using... read more

          Four Steps To Improve Conversion Rate Optimization

          Conversion rate optimization is the process of increasing the percentage of users, or website visitors to take a desired... read more

          Patient trust

          WAYS TO IMPROVE CUSTOMER SATISFACTION

          Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a... read more

          ONLINE BOOKING VS STORE BOOKING: KEY DIFFERENCES

          Online and store booking are tools used by practice and organizations to manage their business. As well as making... read more

          Ready to grow your Practice? Call us today on +44-161-818-9137 . In addition, e-mail us at hello@ravenandmacaw.com