Creative and Intelligent Marketing for Opticians

Get started with increasing sales by up to 30%securing more bookingssmartly managing your appointmentsconverting web visitors to buyersowning a compelling Practice websiteputting your Practice in frontdominating Search Engine Result Pages (SERPs)

Taking Opticians to the forefront of what is possible in a digital world of infinite possibilities

ALREADY HAVE A WEBSITE? GET A FREE SEO AUDIT NOW

About

Who We Are

Raven & Macaw is a fully integrated digital solution exclusively for the Optical Industry. We have grouped ourselves into two: Ravens & Macaws. As Ravens (Geeks) and Macaws (Creatives), we are sure to unleash your digital potential and increase your practice profitability with our tried and tested formula made by Opticians, for Opticians!

Founded by an Optometrist Practice Owner and an e-commerce expert with a combined 30+ years of experience in their respective fields, we now have a team of 15+ Ravens (geeks) & Macaws (creatives) taking Independent Opticians to a whole new level. As the saying goes, ‘birds of a feather, flock together’.

Learn more

Our core services

How we could help your Optical Practice

Search Engine Optimisation

Rank higher in search results

Email Marketing

Convert reach to sales

Marketing Strategy

Build your brand around what works best

Social Media Management

Reach, engage and grow your audience online

Website Design

Responsive, secure and fast Websites

PPC (Pay-per-click)

Smart advertising for your brand

Learn more

Get started

Increase you practice profitability

Get an edge over your competitors with our tailored Optical Digital Marketing, proven methodologies and unique strategies.

OPTICAL DIGITAL MARKETING

Packages

Silver

Digital Marketing Strategy

SEO Audit
24 Blogs/1 year
–
Social Media Management

15 posts/month
2 Social Media Platform
1 Paid Facebook Ad
1 Boost
5 PPC Campaigns/year incl. Setup,
Management, Monitoring and Optimisation
+ Google Analytics, Landing Pages
30 Key words
12 Email Campaigns/year
Monthly progress tracking report
–
–

Popular

Gold

Digital Marketing Strategy

SEO Audit
36 Blogs/1 year
Google My Business Management + Optimisation
Social Media Management

30 posts/month
2 Social Media Platforms
2 Paid Facebook Ads
2 Boosts
15 PPC Campaigns/year incl. Setup,
Management, Monitoring and Optimisation
+ Google Analytics, Landing Pages
50 Key words
15 Email Campaigns/year
Monthly progress tracking report
Quarterly phone progress review meetings
–

Platinum

Digital Marketing Strategy

SEO Audit
48 Blogs/1 year
Google My Business Management + Optimisation
Social Media Management

40 posts/month
3 Social Media Platforms
3 Paid Facebook Ads
3 Boosts
30 PPC Campaigns/year incl. Setup,
Management, Monitoring and Optimisation
+ Google Analytics, Landing Pages
50 Key words
20 Email Campaigns/year
Monthly progress tracking report
Monthly phone progress review meetings
Dedicated Account Manager

Reviews and testimonials

What people are saying about us

We have implemented and advocated many of the different proposals Raven & Macaw has recommended to improve our existing practice. Due to their valuable input, we have noted a marked increase in our profitability ever-since. I’m very impressed by Raven & Macaw’s forward thinking and dynamic nature.

OsmanPractice Manager