Get started with increasing sales by up to 30%securing more bookingssmartly managing your appointmentsconverting web visitors to buyersowning a compelling Practice websiteputting your Practice in frontdominating Search Engine Result Pages (SERPs)

Taking Opticians to the forefront of what is possible in a digital world of infinite possibilities



    Who We Are

    Raven & Macaw is a fully integrated digital solution exclusively for the Optical Industry.  We have grouped ourselves into two: Ravens & Macaws.  As Ravens (Geeks) and Macaws (Creatives), we are sure to unleash your digital potential and increase your practice profitability with our tried and tested formula made by Opticians, for Opticians!

    Founded by an Optometrist Practice Owner and an e-commerce expert with a combined 30+ years of experience in their respective fields, we now have a team of 15+ Ravens (geeks) & Macaws (creatives) taking Independent Opticians to a whole new level.  As the saying goes, ‘birds of a feather, flock together’.

    Our core services

    How we could help your Optical Practice

    Search Engine Optimisation

    Rank higher in search results

    Email Marketing

    Convert reach to sales

    Marketing Strategy

    Build your brand around what works best

    Social Media Management

    Reach, engage and grow your audience online

    Website Design

    Responsive, secure and fast Websites

    PPC (Pay-per-click)

    Smart advertising for your brand

    Increase you practice profitability

    Get an edge over your competitors with our tailored Optical Digital Marketing, proven methodologies and unique strategies.

      Get a Quote

      Digital Marketing
      E-commerce Website
      Raven/Macaw Website
      Social Media Management




      • Digital Marketing Strategy

        SEO Audit
        24 Blogs/1 year

      • Social Media Management

        15 posts/month
        2 Social Media Platform
        1 Paid Facebook Ad
        1 Boost

      • 5 PPC Campaigns/year incl. Setup,
        Management, Monitoring and Optimisation
        + Google Analytics, Landing Pages
        30 Key words
      • 12 Email Campaigns/year
      • Monthly progress tracking report


        Digital Marketing Silver Plan


        • Digital Marketing Strategy

          SEO Audit
          48 Blogs/1 year
          Google My Business Management + Optimisation

        • Social Media Management

          40 posts/month
          3 Social Media Platforms
          3 Paid Facebook Ads
          3 Boosts

        • 30 PPC Campaigns/year incl. Setup,
          Management, Monitoring and Optimisation
          + Google Analytics, Landing Pages
          50 Key words
        • 20 Email Campaigns/year
        • Monthly progress tracking report
          Monthly phone progress review meetings
          Dedicated Account Manager

          Digital Marketing Platinum Plan

          Reviews and testimonials

          What people are saying about us


          Read our news, tips and tutorials
          email Marketing

          6 Proven Facts Why Email Marketing is Great For You

          Of late, there’s been a lot of talk about artificial intelligence, chatbots, and video. As a result, it would... read more


          Why Do You Need an eCommerce website?

          In this age and time, society is very competitive and convenient focused. Consumers no longer want to go through... read more

          User-generated content

          Surprising Benefits of User-Generated Content (UGC)

          Do you want a vote of confidence for your practice? Then, user-generated content is yours for the taking. Build... read more

          PPC marketing

          8 Authentic Reasons Why You Need PPC Marketing

          Having issues driving relevant traffic to your practice? Driving relevant traffic to your practice can be daunting, but it... read more

          Conversational Marketing

          Eye-opening Benefits of Conversational Marketing

          Conversational marketing Conversational marketing is changing the way customers buy. When happen? Or do you give up on the conversation... read more

          benefits of a virtal frame gallery

          9 Surprising Benefits of Having a Virtual Frame Gallery

          As an optician, you want to provide your patients with excellent service always. Having a virtual-frame gallery on your... read more

          Improve Google Ranking

          Top 7 Easy Tactics To Improve Your Google Ranking

          How does your target audience find you? In this day and age, they go online. What is your google... read more

          Retargeting strategies

          3 Proven Retargeting Strategies That Drive Conversion

          Retargeting Ever watch a visitor get close to converting only to turn around and leave your site? Frustrating! I know!... read more

          Ready to grow your Practice? Call us today on +44-161-818-9137 . In addition, e-mail us at