Get started with increasing sales by up to 30%securing more bookingssmartly managing your appointmentsconverting web visitors to buyersowning a compelling Practice websiteputting your Practice in frontdominating Search Engine Result Pages (SERPs)
Taking Opticians to the forefront of what is possible in a digital world of infinite possibilities
ALREADY HAVE A WEBSITE? GET A FREE SEO AUDIT NOW
About
Raven & Macaw is a fully integrated digital solution exclusively for the Optical Industry. From Raven Optical Management Software (ROMS) to Digital Marketing & Web services, we bring ease right to your doorstep so you can save time, save money and seamlessly save eyes.
Being born from the collaboration between an Independent Optometrist and a digital marketing specialist with a combined 30+ years in the Optical Industry means we understand exactly where the shoe hurts.
With our robust tried and tested formula for website development, digital marketing and practice management uniquely for Opticians, we will take you to the forefront of what is possible in a digital world of infinite possibilities. This means beating those noisy competitors, increasing appointments & sales and being at the top of your ideal clients’ mind.
Our core services
SEO/PPC(Pay-per-click)
Rank higher in search results/Smart advertising for your brand
Email Marketing
Convert reach to sales
Marketing Strategy
Build your brand around what works best
Social Media Management
Reach, engage and grow your audience online
Website Design
Responsive, secure and fast Websites
Raven Software
Digitalise your optical processes
Increase your practice profitability
Get an edge over your competitors with our tailored Optical Digital Marketing, proven methodologies and unique strategies.
OPTICAL DIGITAL MARKETING
Packages
Silver
-
Digital Marketing Strategy
SEO Audit
24 Blogs/1 year
– -
Social Media Management
15 posts/month
2 Social Media Platform
1 Paid Facebook Ad
1 Boost - 5 PPC Campaigns/year incl. Setup,
Management, Monitoring and Optimisation
+ Google Analytics, Landing Pages
30 Key words - 12 Email Campaigns/year
- Monthly progress tracking report
–
– - –
Platinum
-
Digital Marketing Strategy
SEO Audit
48 Blogs/1 year
Google My Business Management + Optimisation -
Social Media Management
40 posts/month
3 Social Media Platforms
3 Paid Facebook Ads
3 Boosts - 30 PPC Campaigns/year incl. Setup,
Management, Monitoring and Optimisation
+ Google Analytics, Landing Pages
50 Key words - 20 Email Campaigns/year
- Monthly progress tracking report
Monthly phone progress review meetings
Dedicated Account Manager - Optical Management Software(Raven)
Reviews and testimonials
We have implemented and advocated many of the different proposals Raven & Macaw has recommended to improve our existing practice. Due to their valuable input, we have noted a marked increase in our profitability ever-since. I’m very impressed by Raven & Macaw’s forward thinking and dynamic nature.
Articles
BENEFITS OF INFLUENCER MARKETING TO YOUR PRACTICE
Influencer marketing is a form of social marketing involving endorsements from influencers, with an expert level of social influence... read more
Five Importance Of Social Media Marketing
Social media has become the most influential platform. However, it is used for social networking and a great way... read more
Grow Your Practice With Influencer Marketing
Before now, an influencer marketing pitch was typical with only celebrities and a few devoted bloggers. But that has... read more
Branding And Marketing: Key Differences
It is a common misunderstanding that people assume branding and marketing is the same. Branding is commonly defined as... read more
SEO Tips For Effective Eyecare Marketing
Are you looking to boost your rankings in search engines? Search engine optimisation is your go-to. Getting your practice found... read more
Brand Trust: How to Build it For Your Practice
Brand trust can make or break your practice. Patients won’t come into your practice if they don’t trust you.... read more
Custom-made Website Vs Off-the-shelf Template
Are you thinking of getting a new website for your practice? If so, then have you asked the right... read more
6 Proven Facts Why Email Marketing is Great For You
Of late, there’s been a lot of talk about artificial intelligence, chatbots, and video. As a result, it would... read more
Ready to grow your Practice? Call us today on +44-161-818-9137 . In addition, e-mail us at hello@ravenandmacaw.com
