Get started with increasing sales by up to 30%securing more bookingssmartly managing your appointmentsconverting web visitors to buyersowning a compelling Practice websiteputting your Practice in frontdominating Search Engine Result Pages (SERPs)
Taking Opticians to the forefront of what is possible in a digital world of infinite possibilities
ALREADY HAVE A WEBSITE? GET A FREE SEO AUDIT NOW
About
Raven & Macaw is a fully integrated digital solution exclusively for the Optical Industry. From Raven Optical Management Software (ROMS) to Digital Marketing & Web services, we bring ease right to your doorstep so you can save time, save money and seamlessly save eyes.
Being born from the collaboration between an Independent Optometrist and a digital marketing specialist with a combined 30+ years in the Optical Industry means we understand exactly where the shoe hurts.
With our robust tried and tested formula for website development, digital marketing and practice management uniquely for Opticians, we will take you to the forefront of what is possible in a digital world of infinite possibilities. This means beating those noisy competitors, increasing appointments & sales and being at the top of your ideal clients’ mind.
Our core services
SEO/PPC(Pay-per-click)
Rank higher in search results/Smart advertising for your brand
Email Marketing
Convert reach to sales
Marketing Strategy
Build your brand around what works best
Social Media Management
Reach, engage and grow your audience online
Website Design
Responsive, secure and fast Websites
Raven Software
Digitalise your optical processes
Increase your practice profitability
Get an edge over your competitors with our tailored Optical Digital Marketing, proven methodologies and unique strategies.
OPTICAL DIGITAL MARKETING
Packages
Silver
-
Digital Marketing Strategy
SEO Audit
24 Blogs/1 year
– -
Social Media Management
15 posts/month
2 Social Media Platform
1 Paid Facebook Ad
1 Boost - 5 PPC Campaigns/year incl. Setup,
Management, Monitoring and Optimisation
+ Google Analytics, Landing Pages
30 Key words - 12 Email Campaigns/year
- Monthly progress tracking report
–
– - –
Platinum
-
Digital Marketing Strategy
SEO Audit
48 Blogs/1 year
Google My Business Management + Optimisation -
Social Media Management
40 posts/month
3 Social Media Platforms
3 Paid Facebook Ads
3 Boosts - 30 PPC Campaigns/year incl. Setup,
Management, Monitoring and Optimisation
+ Google Analytics, Landing Pages
50 Key words - 20 Email Campaigns/year
- Monthly progress tracking report
Monthly phone progress review meetings
Dedicated Account Manager - Optical Management Software(Raven)
Reviews and testimonials
We have implemented and advocated many of the different proposals Raven & Macaw has recommended to improve our existing practice. Due to their valuable input, we have noted a marked increase in our profitability ever-since. I’m very impressed by Raven & Macaw’s forward thinking and dynamic nature.
Articles
SEO Tools For Your Practice Optimal Growth
SEO can be very demanding for practice with no experience in digital marketing, however with the right SEO... read more
Marketing Plan For Optical Practice Growth
An Optical practice without a marketing plan is a charity case. Optical Practices starting up a new brand or redesigning... read more
HOW IMPORTANT ARE CUSTOMERS REVIEWS TO YOUR PRACTICE?
As an optical practice owner, you should know that a customer review can grow your practice if... read more
Four Digital Marketing Ideas For Optical Practice To Grow
Every optical practice needs amazing digital marketing ideas in order to grow. From creative strategies to attract clients to... read more
How To Advertise Your Optical Practices Online
Optical Practices are hesitant about promoting through marketing, advertising and publicity measures. Opticians are practitioners who help fit... read more
E-MAIL MARKETING FOR PRACTICE GROWTH
E-mail marketing is the act of sending a commercial message, typically to a group of people, using e-mail. It involves using... read more
Four Steps To Improve Conversion Rate Optimization
Conversion rate optimization is the process of increasing the percentage of users, or website visitors to take a desired... read more
WAYS TO IMPROVE CUSTOMER SATISFACTION
Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a... read more
Ready to grow your Practice? Call us today on +44-161-818-9137 . In addition, e-mail us at hello@ravenandmacaw.com
