I’m sure the first step you think is best for your business is “social media.” Well, social media is an excellent medium to better your business, but it is just a part of what a website can do for your business
Do you know that you can lose customers on social media if they see that you don’t have a website? Well, a study in 2019 showed that about 75% of people go through companies’ websites online before purchasing their products or trying out their services. So imagine losing 75% of your customers because you don’t have a website; that’s not cool.
A website goes beyond just that; below are seven reasons your business needs a website:
It Makes Your Business More Professional
A good website is undoubtedly an excellent weapon to make your business look more professional. It helps you tell the world how serious your business is. Moreover, if potential customers keep seeing your pages pop up whenever they search, you get to stand out from other corresponding companies.
Nowadays, anyone from anywhere can easily create social media accounts with your brand name, but if you have a website for your business, you can legitimise your firm.
Moreover, if you are looking to recruit staff or display your work, there is no professional place to do that other than your website.
Increase Trust and Boost Customer Engagement
I mean, think about it. Why won’t they trust you if customers are satisfied with all the information about yourself and your business, like your name, address, phone number, email, products/services, warranties, etc.? So many people see things they like online but can’t trust their money on them because of the minimum information attached to them.
A good website is like a place where people seek answers to everything regarding your business. Therefore, all the necessary information every customer needs will undoubtedly lead to increased trust and more customer engagement. So please keep it simple and detailed, do not bore your customers with long notes.
Boost your Marketing
A website plays a role in marketing. It is more like a centre for all your potential customers to learn about your business. Also, there is no better place for business information and marketing messages; most of your customers will need to know all these.
It is a good practice not to jump into any advertisement or spend cash on it without a website because all other marketing efforts, in the end, should lead potential customers to your website.
It Is Easier To Sell With A Website
It’s incredible how you can wake to more money after having a good sleep. Sure! A good website makes you money even while you sleep because websites never sleep, even when you are. At any time of the day, your potential customers can jump to your website and buy the fantastic kinds of stuff you have to offer. If your business is service-based, a website is ready to accept bookings or appointments from your customers all day. So, sleep well and worry not; your website will have you covered!
Provides Social Proof
More people will patronise you with what they see other people saying about your products or services. Well, they are all welcome; a good website contains customer testimonials for new prospective customers to know what they are going for.
As more people buy your products or patronise your services, it is good to encourage them to leave a comment/review (whether positive or negative). Negative thoughts will help you see where you are lacking and need adjustments, while positive ones will make you know what to do more of and serve as a hook to capture more customers.
Chance To Stand Among The Greats
In every industry, there are leading companies. An optimised website gives you a ticket to stand and compete with proper research and content. As a result, your website can rank among the most recognised brands and have a prominent place in most search results. This is among the few ways you can compete with corresponding top companies and boost visibility.
Unlimited Business Style and Strategy
There are limited ways you can customise your page on social media, and all your styles of posts are in a similar format to everyone. Well, that’s social media. On a website, it is different; you get to see it the way you like it.
You can display your unique products in multiple unique ways. Not only that, all your positive reviews, videos, and so many more can all fit in on your website. No matter how crazy and unique a style is, you can bring it to life on a website and make your customers go “Wow” at first glance.
READ ALSO: 6 Things We Need To Know Before Designing your Website
Now you know why it is vital to have a website for your business and probably looking for where to start. Well, you are looking right at it. Raven and Macaw is here 24/7, ready to better your business.
