The year is still early; fresh minds are filled with ideas and ready to gear up the business. But then, the business world keeps evolving, and what works today may be in the history books tomorrow; this is why you always need to update your business marketing strategies.
Marketing strategies are the steps that lead your business to success. These strategies include reaching out to the target audience, stating benefits, and converting individuals into customers. Every business needs to have marketing strategies; otherwise, the competitive market would be a fantasy to them.
Robust marketing strategies would determine the success of many businesses in 2023. Tho the year is still early, below are seven powerful marketing strategies you should accommodate in 2023
Set Goals and Budget
For every marketing strategy you indulge in, you should know how to measure the performance and when to stop. By setting goals and a budget, you are more likely to succeed in every strategy. Setting goals may sound easy, but it is more than just setting goals.
What you need are Specific, Measurable, Attainable, Relevant and Time-bound goals, also known as SMART goals. These five components determine how successful your strategy will be.
To estimate how a campaign performs, you can select up to 5 KPIs, including traffic, leads, and direct revenue. Moreover, the best way to keep an eye on the performance of your goals is through KPIs.
Search Engine Optimization (SEO)
With the world evolving, you can’t talk about marketing strategies without including SEO. This is among the most successful marketing strategies of all time, and it doesn’t seem to be going down anytime soon.
Recent studies showed that about 93% of all online acquaintances begin with SEO. This alone is enough reason why your website needs SEO. However, SEO is of two types (on-page and off-page), and both have unique ways of boosting your business in search results.
SEO may not produce immediate results; however, it has been proven to be a vital marketing strategy for many companies’ long-term growth and success in terms of leads, revenue and rankings.
Pay-Per-Click (PPC)
Are you in need of a boost in 2023? PPC is what you need. Do you know that about 65% of all high-intent searches result in an ad click? This is an excellent strategy to keep visibility on search results and boost organic SEO. PPC ads can generate leads from any location.
In a world with billions of individuals searching online, display ads let you advertise across millions of other websites across various networks. This is a remarkable opportunity to reach over 90% of all internet users.
Recent studies showed that for every $1.60 spent on Google Ads, a business would likely gain 3% online. So there is no doubt that PPC will be a hard hit in 2023. What is more amazing about it is you only pay when users click your ad.
Email Marketing
Most people think email marketing is a way-back strategy! Well, it has been around for a while, but it is still among the effective marketing strategies for boosting revenue. Email marketing is never a no-no; it can have a ROI of more than 4000%.
Through email marketing, you can directly connect with existing customers through newsletters and promotional emails. What’s unique about email marketing is that you can personalise your mail. This can enhance your conversions by more than 10%.
Check click rates and conversion for more successful email marketing and test the key elements.
Professional Web Design
A website has been a key marketing strategy for over a decade, and there is no doubt that first impression matters. Most customers will get to know you first through your website, and you surely want them to go “WOW” at first glance. Unfortunately, about 90% of online shoppers switch to competitors’ websites due to poor UX. Therefore, user experience design is vital for your website in 2023.
Moreover, UX plays a massive part in web ranking. Individuals come to your website to find helpful info. Therefore, try and make it easy for them. It’s 2023. You don’t want to stress anybody!
Unique Video Content
The world keeps evolving. With unique video content, you have more than a 50% chance of ranking on the first page than websites with no video content. Video content is an excellent strategy to boost leads and keep users on your website/page for a long.
Video marketing can be used on websites, social media, and email campaigns. People come across many marketing messages/ads daily. In 2023, video marketing for your campaign is a good idea to stand out and boost your sales.
Content Re-optimization
Do you know that 95% of all searches on Google stay on the first page of the results? This means you are missing more than a lot of traffic if your content does not appear on the first page. However, content marketing is more than just a do-and-forget strategy. There is always a chance for your content to rank higher and appear on the first page of search results.
To rip off the maximum benefit of your content, re-optimization should be a top priority. Every content can be made fresh and boosted through re-optimization. Now that you are all caught up. Learn how to choose the right social media platform for your business here.
