Social media is not just a place to view pictures and videos or read quotes from our favourite celebrities. For almost a decade now, social media has become a valuable means for connecting and doing business with clients.
Individuals prefer shopping on social media to walking into a physical store. It is easier, stress-free and can be done anywhere in your comfort zone. As a business owner, how can you use social media as a marketing tool to develop more customers and boost your sales? Find more clients in your inbox with these four key steps.
Use the Suitable Social Media Platform
This is the foremost t step in yielding clients via social media. Understanding that different social media platforms work best for various business niches is vital. Knowing which platform is most suitable for your business is also knowing where your prospective clients are.
However, just because a social media platform isn’t the best for your business doesn’t mean you should ignore it. It is also essential to have business accounts across all social media platforms. Understanding each platform assists you in deciding where to put more effort in marketing and searching for clients.
With tens of social media platforms, it may look challenging to know where your prospective clients are. Well, there are a couple of tools that can help you out. For example, Buzzsumo is a perfect tool that can show you the number of engagements on each platform you are using, and the higher the engagement, the better your chance of generating clients on the forum.
A Professional Profile
Imagine you want to buy a gift on social media for a special person! You randomly come across a profile that claims to sell gifts; however, the profile could be better, stacked with sketchy business info and no engagements. Will you still consider buying from them?
Well, not only you; that is how everyone thinks. Potential customers on social media are strongly influenced by how your profile is professionally arranged. A professional profile is an excellent effort in lead generation. When creating your business profile, ensure it is presentable; the “About Us” page, contact info, profile picture, etc., all should be relatable. In addition, there should be consistent and relatable content on your profile.
How to pay attention should not ignore comments and reviews, post the same picture/video content repeatedly and leave a dummy profile.
Build Meaningful Relationships
Trying to build connections on social media is essential, but trying to develop a relationship with almost everyone you come across needs to be corrected. These types of relationships are not likely to transform into clients. Building meaningful relationships doesn’t mean chatting with every audience and boarding them how they need your products and services.
Here are a few steps in creating relationships that are likely to convert:
- Check if you belong to the same niche
- For LinkedIn users, you can check for users that viewed your posts and profile
- Check if your hobbies and interests are similar
- Try and familiarise yourself with their respective brands
Understanding your audience before getting in touch with them is an excellent strategy to convert them into customers quickly.
Reach Out to Them First
It is essential always to remember that you want to have clients and turn the audience into customers. So, it is essential always reach out to them first. But then, you may wonder how to reach out to your audience. Below are a few steps
- Interact with them within the communities that both of you are members of
- Don’t start with calls; begin with emails and chats
- Don’t stop just there; you can follow up with calls
Learn more. Our solid growth marketing plan helps us position your business as the go-to solution provider in your industry by creating specialised content around your business and delivering advertising campaigns that drive real results. Get started.