Social media is not just a place to view pictures and videos or read quotes from our favourite celebrities. For almost a decade, it has become a useful means of connecting with and doing business with clients.
Individuals now prefer shopping on social media to walking into a physical store. Of course, it is easier, stress-free and can be done anywhere in your comfort zone. But then, as a business owner, how can you use social media as a marketing tool to develop more customers and boost your sales? Find more clients in your inboxes with these four key steps.
Use the Suitable Social Media Platform
This is the foremost step in gaining clients via social media. It is vital to understand that different social media platforms work best for different business niches. Knowing which platform is most suitable for your business is also knowing where your prospective clients are.
However, just because a social media platform isn’t the best for your business doesn’t mean you should ignore it. It is also essential to have business accounts across all social media platforms. Understanding each platform assists you in deciding where to put more effort in marketing and searching for clients.
With tens of social media platforms, it may look challenging to know where your prospective clients are. Well, there are a couple of tools that can help you out. For example, Buzzsumo is a perfect tool that can show you the number of engagements on each platform you are using, and the higher the engagement, the better your chance of generating clients on the platform.
A Professional Profile
Imagine you want to buy a gift on social media for a special person. While searching, you randomly find a profile claiming to sell gifts. However, the profile looks poor, with sketchy business information and no engagements. So, will you still consider buying from them? I guess not!
Well, not only you; that is how everyone thinks. Potential customers on social media are strongly influenced by how your profile is professionally arranged. A professional profile is an excellent lead-generation tool. When creating your business profile, ensure it is presentable. The “About Us” page, contact info, profile picture, etc., should all be relatable. In addition, your profile should have consistent and relatable content.
However, you should not ignore comments and reviews, post the same picture or video content repeatedly, or leave a dummy profile.
Build Meaningful Relationships
Trying to build connections on social media is important but trying to develop a relationship with almost everyone you come across is wrong. These types of relationships are not likely to transform into clients. Building meaningful relationships doesn’t mean just chatting with every audience member and boarding them up on how they need your products and services.
Here are a few steps in creating relationships that are likely to convert:
- Check if you belong to the same niche
- For LinkedIn users, you can check for users who viewed your posts and profile
- Check if your hobbies and interests are similar
- Try to familiarise yourself with their respective brands
Understanding your audience before contacting them is a good strategy to convert them into customers quickly.
Reach Out to Them First
It is essential always to remember that you want to have clients and turn the audience into customers. So, it is important to always reach out to them first. But then, you may wonder how to reach out to your audience. Below are a few steps:
- Interact with them within the communities that both of you are members of
- Don’t start with calls; begin with emails and chats
- Don’t stop just there; you can follow up with calls
In conclusion, leveraging social media to attract more clients requires a strategic approach. You can significantly enhance your business’s visibility and credibility by choosing the right platforms, maintaining a professional profile, building meaningful relationships, and proactively reaching out to potential customers. Remember, social media is not just about promotion; it’s about connection. You can transform followers into loyal clients by nurturing your audience and engaging authentically. Implement these tips, and you’ll be well on your way to growing your client base and boosting your sales in the ever-evolving digital landscape. Start today, and watch your business thrive!
Call us for more success-filled strategies and boost your business. If you want to learn how to grow your business through social media, you can enroll in our academy and become a master of digital marketing yourself.
