Raven & Macaw


Navigating digital marketing can be daunting, with countless digital platforms and channels available. However, by implementing the right strategies, businesses can amplify their online presence, drive traffic, and convert leads into loyal customers. In this blog, we’ll explore some of the most impactful digital marketing strategies that can help businesses thrive in the digital age. […]

Building A Strong Social Media Brand

Building a strong brand is very important for a personal brand or business. In today’s competitive landscape, establishing a distinctive and memorable brand identity is more crucial than ever. Building a strong brand is multifaceted and requires careful planning, strategy, and execution. In this blog, we will explore some strategies for building your strong social […]


LinkedIn has over 774 million users worldwide. This makes it one of the top-used social media platforms. Yet underutilised. However, a number of businesses have identified the importance of incorporating LinkedIn into their marketing strategy to build awareness, connections, networks, and revenue. It is a powerful tool, yet only a few people utilise its marketing […]

Influencer Marketing in 2024: Trends, Strategies, and Success Secrets

The term “influencer marketing” has been all the rage in the marketing industry for a few years, and its acceptance is growing. The days of running one-size-fits-all ads and pursuing vanity metrics are long gone. Influencer marketing will become an even more potent tool for brands in 2024, given the constantly changing social media landscape […]

Revolutionising Marketing: The Advent of AI-Powered Strategies

In recent years, the digital marketing landscape has dramatically transformed with the emergence of Artificial Intelligence (AI). Integrating AI into marketing strategies has revolutionised how brands connect with their audience, analyse data, and make data-driven decisions. In this blog, we’ll embark on an exciting journey to explore the advent of AI in marketing and its […]