Raven & Macaw

Digital Marketing

Strategise, engage and drive results

Job Overview:

The ideal candidate will be passionate about digital marketing, with a keen understanding of the latest trends, technologies, and best practices. From developing comprehensive digital marketing strategies to executing targeted campaigns across various platforms, this role offers the opportunity to make a significant impact and drive success for our clients.

Responsibilities:
  • Develop and implement digital marketing strategies to achieve client objectives and goals.
  • Plan, execute, and optimise digital marketing campaigns across multiple channels, including social media, email, search engines, and display advertising.
  • Conduct in-depth market research and analysis to identify opportunities for growth and optimisation.
  • Create engaging and compelling content for digital channels, including website copy, blog posts, social media posts, and email campaigns.
  • Monitor and analyse campaign performance metrics, providing insights and recommendations for continuous improvement.
  • Stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing.
  • Collaborate closely with cross-functional teams, including design, content, and development, to ensure alignment and cohesion across all digital initiatives.

     

Qualifications:
  • Proven experience in digital marketing, with a strong track record of success in developing and executing integrated campaigns.
  • Proficiency in digital marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing software.
  • Excellent analytical skills, with the ability to interpret data and insights to drive informed decisions.
  • Strong written and verbal communication skills, a keen eye for detail and creativity.
  • Ability to manage multiple projects simultaneously and thrive in a fast-paced, deadline-driven environment.
  • A collaborative mindset and willingness to work closely with cross-functional teams to achieve common goals.