5 Easy Techniques to find Your Brand Niche
It is incredible to bring a business idea to life. However, it can be risky to jump into a new niche. You can follow all your interests and passion and still need to see up to half the results you were expecting. It is of utmost importance to select a niche that you will succeed in. if you are struggling or don’t know which place to jump into, consider your problems solved. Below are five easy techniques to find your brand niche. Know Your Interest and Passion There is a thin line between interest and passion. Don’t go for a niche just because you are interested in it. Instead, ensure it is something you would love to do even in your leisure time without income. Then, if you can picture yourself doing and loving it for five years, you are sure you are passionate. An excellent way to find this is by looking at the fields you have knowledge of and love. However, answering the below questions may also help you determine your passion and interests: What do you do during your leisure time? What are your natural skills? Under what topic do friends and family ask you for assistance? What are your favourite subjects? What methodologies do you use for problem-solving? Figure out the Competition Just because you discovered what you are passionate about doesn’t mean you should jump into it without further consideration. Before putting all your time and energy into a new business, you should research how many brands are already in it. Your ideas may be excellent, but how many brands have similar ideas already? Extensive keyword research related to your niche is an excellent way to determine the market competition. A few critical signs from competitors may give you the green light to join a specific place. These include: If competitors are creating poor/low-quality content Low transparency. Absence of paid competition on high-volume keywords. Find out Customer Problems and Desires Now you know what you are interested in, you know the market competition, think of the problems the customers are facing and find potential ways your interest and passion can solve these problems. It is an excellent strategy to research your potential clients and learn about their issues and buying behaviours. This will make you understand the market better and see possible ways to fix the gaps your competitors still need to. Remember, your business can only be profitable if you can solve individuals’ needs. What is the Profit? With your new ideas and strategies, knowing what you should expect at the end of the day is good. So research on top or similar products/services in your niche. Find customer demographics, interests and value, locations, product quality and average price. If you are still looking for an existing offer, there is a probability that no one has monetised the niche, which is a negative sign. However, getting a reasonable number is an excellent sign to proceed to the final point. Test Your Ideas Testing your products/services/ideas is the final phase. It, in real-time, will show you whether you are on track. A website is vital for every business. Start with a landing page for a specific niche. You can also go for paid ads that direct people to the page. Know if people are willing to patronise you. Not getting any sales for this doesn’t mean it is not the right niche for you. So look at it again, and find ways to improve the looks. Raven and Macaw is just a click away if you want to improve your website. Contact us for digital solutions that keep you on the winning side.
5 Effective Branding Tips for a Better Company Image
Do you know that a solid brand is vital to standing in the competitive market? It doesn’t matter whether you are running a giant or small business; your brand is key to how people see you and your business. Your brand is what prospective clients think of you when they hear your company name. our name. It displays your values and builds your presence in your industry. At some point, your brand is everything the prospective clients think and know about you. Even for small businesses with little budget, a strong brand can create strong and healthy relationships with the audience. You must know the industry and what you want to achieve to brand your business successfully. Below are five essential branding steps you should consider for a better company image. Create A Mission Statement A mission statement is a brief on your goals and core values. It is primarily, at most, two sentences and should entail three core points. These are: State what is valuable to you Define your market Elucidate the bearings your company will follow. The mission statement should clarify any option your business comes up with. Alter Your Brand From Competitors To do this, ask yourself, “Why should customers choose you over others?” Is it for your extreme knowledge? Product uniqueness? Or affordability? Educating your brand is vital. Among the key ways to be successful for small businesses is by clarifying what differentiates you from competitors that have been in the industry before you. A Logo That Connects
Website Design Trends in 2022
Web design has gone way beyond how it was about a decade ago. Gone are the days when many design-related elements were unessential on a website. With millions of people surfing the internet for new adventures daily, first design impressions matter; people are more focused on designs, how accessible the website is, easy navigation, and user-friendly. There are so many designs that are making waves already this year. Key features of these designs include unique typography, live animations, advanced interactions, and visual styles, to mention a few. We are halfway to 2023 already. So let’s look at the website designs that have been making waves so far in 2022. One-page Website The world keeps developing, and millions of people check different websites daily. A complex website can sometimes be the least effective because many people would find it hard to navigate. A one-page website makes it easy for everyone, especially if you have a narrow subject matter. A one-page website is similar to that. However, this fantastic design places all the necessary information on a single page, saving customers time and the stress of navigating different pages. Moreover, it gives a reader/viewer more focus because the information they seek is in front of their eyes. Side Scroll Website We are most familiar with websites that we can scroll and navigate vertically. However, this jaw-dropping design has made many people’ wow’ because of its horizontal scroll feature. This type of website design is common among portfolio websites and catalogs. Nowadays, almost every website with projects, galleries, and exploring new places can have a side-scroll feature addition; some top-rated music websites like SIareP is also side-scroll website. If done correctly, side-scroll websites are more attractive, engaging, and impressive. Sites of Delight This is more like a fun website. It has never resulted in a bad user experience. It comes in two forms. Surface Delight Deep Delight Surface delight is a great and compelling style. It is where animations, images, sound, and gestures come into play. However, to some point, it needs a bit of touch/assistance to stand firm thoroughly; that is where Deep delight comes into play. Deep delight ensures all customer requirements are met; this includes the website functions, how reliable it is, and how friendly and pleasurable it is. In designing a delightful site, the designers usually make a playful/fun UX design. They try to include humor in the navigations, menu, and other interactions. In addition, they often describe it as a website that works in unexpected ways. App-like Designs Many people are used to apps that easily interact, engage with a couple of animations, and have many dynamic experiences. Well, that app logic is in some websites already. Jeremy Beyth (CEO ThreeSixtyEight) recently spoke on this, stating, “An app-like website creates a more amazing experience, and if it’s given more attention, it will surely be the future of all web designs.” So many new web design tools like no-code make this interaction design easy to implement. Brutalism Design While the world fancy appealing fonts, and excellent placements, this design doesn’t seem to go with the flow. It is more like a sore thumb; it is raw, has an unpolished look, the colors clash, and the layouts look non-traditional. You need this if you are ready to settle for something bold and rugged on a website. Also, if this is the right taste, you wish to go crazy/wild on a website. What’s impressive about this design is how it makes your website pop out even with the little elements. Brutalist typography goes well on headers and paragraphs. It is an excellent way to add a metropolitan vibe to a website. Interactive Fonts In this design, there is more to text than just plain text. Professional designers have found many ways to make text move in fantastic styles, some by placing your cursor on the reader. A simple way to do this is if you apply a hover-state change similar to a button. It keeps getting easier to implement this feature through no-code platforms. However, when implementing this type of font, ensure it’s clear and readable because many individuals get puzzled by moving characters. Multilayer Design Do you have many contents you want to display in a limited space? This design got you covered. Over the years, many designers don’t want to approach designs with visual content. Still, with this technique, designers find it easy to populate a website with photo galleries and graphic elements. Imagery multilayers are an excellent technique to tell a story and make visitors spend more time exploring a website. Do you want your website to drive traffic as you’ve never imagined? Contact us now and have your website designed by professionals.