Building Brand Awareness
What is Brand Awareness? Brand awareness is the familiarity of consumers with a particular product or service. Brand awareness is valuable when it comes to marketing or promoting a business, especially if it’s in its early stages. Whether you own a start-up or a well-established business, your brand needs to be out there, and people […]
A Simple Bit about Content Marketing
Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent Content to attract and retain a clearly-defined audience and ultimately drive profitable customer action. If you are reading this, you are a digital marketer with marketing needs, or maybe you need a re-education on content development and marketing. Uncountable times […]