Raven & Macaw

Content Marketing Strategies: Comprehensive or Narrow?

comprehensive or narrow content

There are many ways to build a content marketing strategy. For example, you could focus on written content, videos, or podcasts. You can target a small audience or expand your marketing wings. Whatever content you decide will determine your brand’s success and search rank.    Comprehensive content includes pieces marketed as ultimate guides. It covers […]

 A Simple Bit about Content Marketing

content marketing

Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent Content to attract and retain a clearly-defined audience and ultimately drive profitable customer action.  If you are reading this, you are a digital marketer with marketing needs, or maybe you need a re-education on content development and marketing. Uncountable times […]