Raven & Macaw

Easy Writing Steps For The Web

Web writing

Websites require a unique style of writing. When you write on your website, you should hold on to the attention of the reader or user with the words you use. To do this, you have to be precise and captivating at the same time.  Remember, you are passing information and, importantly, trying to drive traffic […]

Content Marketing Strategies: Comprehensive or Narrow?

comprehensive or narrow content

There are many ways to build a content marketing strategy. For example, you could focus on written content, videos, or podcasts. You can target a small audience or expand your marketing wings. Whatever content you decide will determine your brand’s success and search rank.    Comprehensive content includes pieces marketed as ultimate guides. It covers […]

 A Simple Bit about Content Marketing

content marketing

Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent Content to attract and retain a clearly-defined audience and ultimately drive profitable customer action.  If you are reading this, you are a digital marketer with marketing needs, or maybe you need a re-education on content development and marketing. Uncountable times […]