Raven & Macaw

Content Marketing Strategies: Comprehensive or Narrow?

comprehensive or narrow content

There are many ways to build a content marketing strategy. For example, you could focus on written content, videos, or podcasts. You can target a small audience or expand your marketing wings. Whatever content you decide will determine your brand’s success and search rank.    Comprehensive content includes pieces marketed as ultimate guides. It covers […]

Generating Traffic With A Successful SEM Campaign

  Is your business page not driving enough traffic as it should?  Here is a read on using Search Engines to market your products or services to increase your visibility on Search Engine Result Pages and SERPs. Search Engine Marketing, SEM, is a marketing strategy to improve a website’s online visibility in SERPs. Like Search […]

9 Youtube SEO Tricks For a Succesful Channel

youtube seo tricks

Youtube SEO involves optimising your channel, descriptions, videos and metadata to improve your rankings in search results. You can grow your channel on YouTube just like every other succeeding channel with massive likes and views and achieve that which you desire by optimising your videos for search within and outside of Youtube.  Search engine bots […]

Benefits of SEO to Your Business

benefits of SEO

What Is SEO? Wondering what SEO is? The acronym stands for Search Engine Optimisation. Easily understood as the process of improving your site to increase visibility on search engines like Google, Bing, Yahoo, and others when people search for services or products that are related to your business.  It also simply means you are garnishing […]

The Overview of Digital Marketing

overview of DM

With the popularity and accessibility of internet services, there are so many people online every day. The number keeps going up daily as more and more people are becoming tech-savvy.  It is a fact that the continuous internet usage has also increased by 7 per cent among adults, within the past three years based on […]