7 Ways to Boost Your Email Marketing Strategy for Greater Returns

Email marketing is one of the best ways to capture new eyes and grow your audience. After all, who doesn’t love getting a personal message from a company? It’s also a fantastic way to stay connected with your customers and build brand loyalty. With that in mind, you might wonder why your email strategy isn’t working as well as you’d like. The good news is that with just a few minor adjustments, you can transform your email marketing strategy into something that works better for you. Keep reading to discover 7 simple ways to boost your email marketing strategy for greater returns.

  1. Create a Clear Omni-Channel Marketing Strategy

As email usage continues to rise, businesses are investing more time and resources in email marketing than ever. But, with the growing popularity of email as a channel, it’s not surprising that many businesses struggle to get their strategies right. So, what’s the first thing you need to do to boost your email strategy? The answer is simple: Set a clear omnichannel marketing strategy. You’ll see where your focus should be by creating a clear strategy. You’ll also know better what to do to maximise your efforts and increase your business ROI. So, don’t become a one-dimensional brand. Instead, consider how to use your channels to extend your business.

  1. Use Irresistible Call to Action buttons
call to action

There’s nothing more frustrating than clicking a link and seeing a bland call to action button. Your goal is to create buttons that are irresistible to your readers. To do this, look for buttons that inspire your readers to take action. You can do this by including visual elements, such as images and text, as well as sound. You can also look for buttons encouraging your readers to share your content, engage with you on social media, or subscribe to your email list. By choosing buttons that encourage action while boosting your e-commerce conversions and revenue.

  1. Set Slimming Rules for Email Marketing

Email marketing should be tailored to suit your target audience like any other channel. While email is an excellent channel for reaching a large audience, your goal shouldn’t be to reach everyone with your message. Instead, you should be focused on capturing and maintaining a high percentage of your existing customers. One way to do this is by setting slimming rules for email marketing. By setting slimming rules, you’ll be able to focus your email marketing efforts on audiences that are most likely to purchase from you. For example, you might create a slimming rule restricting your company’s emails from being sent to your customers. By doing this, you’ll be able to avoid sending emails that don’t add value to your readers and increase the likelihood of customers purchasing from you.

  1. Be Consistent With your Branding and Tone

Email marketing is primarily intended for a visual medium. With that in mind, you’ll want to ensure that your branding and tone are consistent between all your channels. You can do this by creating templates for your email marketing that mirror your branding and tone across all your marketing channels. By doing this, you’ll be able to create emails that look great and have the same tone, personality, and feel as your other marketing materials. This will make your emails more consistent with your brand and increase their chances of being opened.

  1. Don’t Forget About Video in Your Marketing Mix
Video in email marketing

Many marketers struggle with video because they assume it requires a huge budget and team. Both of these assumptions are incorrect. Moreover, video can be an incredibly effective way to boost your email marketing strategy. A study from MarketingExperiments.com found that businesses with an email marketing strategy that includes video receive 21% more leads than those that don’t. One thing to remember when it comes to boosting email marketing strategy with video is only to include it if you can’t fit it into your daily editorial calendar. By doing this, you’ll avoid interrupting your editorial workflow and ensure that the video you include is the best it can be.

  1. Always Include a Thank You Note at the End of Each Email Sequence
Email marketing strategy

One of the most important things you should do to boost your email marketing strategy is always to include a thank you note at the end of each email sequence. By doing this, you’ll be able to build a stronger relationship with your audience. As a result, your emails will seem less like an interruption and more like a conversation. To do this, you need to thank your readers for reading your emails genuinely. By doing this, you’ll also be able to express how much your readers mean to you. This will give your emails a deeper meaning, making them seem more personal, and increase click-through rates.

  1. Wrapping It Up

Email marketing is a proven channel that can be used to grow your business and capture new customers. However, doing this effectively requires a strategy that is clear and consistent. First, to boost your email marketing strategy, you need to be clear on your goals. Next, you must identify your target audience and the essence of sending out that email (is it to remind your customers about your products, revenue generation, advertise new products or launch a new campaign, and so on). Next, create an irresistible call to action button, use a slimming rule for email marketing, and be consistent with your branding and tone. In addition, don’t forget about video in your marketing mix. Finally, include a thank you note at the end of each email sequence. 

Did you know?

At Raven and Macaw, we do not only give tips on digital marketing; we do the marketing for you. So contact us to learn more about how we can help you grow your business.

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