Have you ever noticed a few businesses around you that couldn’t continue after a short period? Over 90% of them could be due to insufficient growth to make a profit, and I believe that alone should answer the importance of website growth hacking. But first, what is growth hacking?
From the name “Growth Hacking,” you can easily guess that the primary focus should be on growth. In simple words, growth hacking is the rapid experiment of several marketing strategies/techniques to transform leads and produce sales swiftly.
Growth hacking aims to try out the possible experimental processes, see the ones that work best for you, and engage in them before moving to the next. This needs to happen swiftly with no other goal but growth.
Below are the seven website growth hacking techniques or strategies you should try today.
Project Management Tools are Key
Undoubtedly, project management tools/software considerably impact several businesses’ growth.
The Raven Software is an excellent example of a project management tool for optical practices. It entails all the necessary visual management tasks and helps you manage your information in a modernized way with ease and comfort.
These types of tools are built to bring all of this information together in a single place and are more organized, unlike the paper-based system where almost everything has a different place that it’s kept. So you can give out tasks, keep reminders and keep everyone on track. Moreover, it makes communication, write-ups, and every other job faster and more effective.
Customers Testimonials Matters
So many new customers would consider buying your product or patronizing you based on other people’s comments or testimonials about your website and business. Recent studies estimated that about 70% of people who shop online go through reviews before purchasing a product. These reviews will decide whether they go, “yes, I’m buying this,” or make them go, “Nah! Never mind”.
In other words, these testimonials and reviews are known as social proof because it is more like what explains to new customers to trust your website and try out your product.
Your new customers can easily be persuaded by social proof if you add features like images, text, and other essential information about your customers.
Adding this feature to your website is never a “NO”; it does a lot in converting people to potential customers. So, encourage your customers to leave comments and reviews. Moreover, it will be more encouraging if you reply or respond to every review, both positive and negative reviews.
Freebies or Free Trials
Who doesn’t want freebies? Exactly, no one! Many people are going for new products, thinking they may not be that good or finding it hard to trust the website. An excellent strategy to give them peace of mind and make them trust you is by giving out free trials.
You can give a free one-month trial if you run a service-based business. Then, after having the trust of our customers, they will be willingly ready to sign up and pay for more, without any doubt.
As for retail businesses, this may not be the best option. You can otherwise offer freebies like product samples or a sincere return policy.
Get In On Popular Publications
Popular blogs, newspapers, magazines, etc., are different ways to attract trust and boost visibility.
For example, some people would see your business or product and might want to know more before jumping into patronizing you if they google your brand and see some of your stuff on trusted, popular sites. Then, there won’t be any second thoughts; they will return to your website and go for your products.
There are simple ways to get featured, like becoming a feature writer for some niche blogs that shoulder guest posts. In addition, you can include more about your website and business in the author’s bio. Another way to get featured is through a sponsored post.
Crystal Clear Pricing
Have you ever gone shopping and seen something you like and can’t find the price attached? Yes! That kind of odd feeling, right? I’m sure you wouldn’t want customers to feel that way.
Attach a clear individual price to every product in your catalog for your customers’ satisfaction. It is also a good practice to have a pricing page for people to see all the costs efficiently.
If you offer different services at different prices, a pricing table will work best for you, or state how the prices may differ based on customers’ needs.
Consider A Social Media Community
This intelligent technique will boost your visibility and allow you to explore and learn more about the business. You can create or join groups related to products and services on all social media platforms. Be consistent in posting valuable content in these groups. Don’t forget to chip in some freebies anywhere necessary to boost your customer relationship and engagement with others.
Also, ask for feedback and more inquiries within your business, and find possible ways to provide them.
Everything in your business must relate to this. By analyzing your data, that is when you know where you are lacking and what needs to be done. So, it is more like your decisions strongly depend on your data analysis. These decisions are mostly what will determine the growth of your business; that is why it is necessary to have up-to-date data.
Several trusted analysis tools are specifically meant for this.
Finally, growth hacking can be a bit confusing. For example, some people often refer to it as conversion marketing and sometimes as lead generation, which is entirely different.
A growth hacker is concerned mainly about the fast exponential growth of a business. They may have to include money in adverts, freebies, contests, and other processes; at the end of the day, the exponential growth of a business is what matters most.
Do you have a website that needs some boosting? Raven and Macaw is always ready to offer you the best strategies to grow your business.