Raven & Macaw

THE RISE OF INFLUENCER MARKETING

In today’s world, where social media platforms have taken over the marketing landscape, influencers have become the holy grail of marketing. Influencer marketing in the digital age has revolutionised how businesses approach their target audience. A simple retweet or repost from a famous influencer can change your company’s future. However, Influencer marketing can make or […]

MAKING THE MOST OF VIDEO MARKETING

video marketing

Everyone appears to be a videographer or wishes to appear in front of a camera. In today’s world, video marketing is one of the most effective ways to reach your audience and increase your sales. Let’s talk about how you can make the most of video marketing. First and foremost, make sure your videos are […]

DIGITAL MARKETING: THE FUTURE FOR SMES

Digital Marketing

You started your business with a  great idea and an expectation to generate revenue over time. Ever since the pandemic, you have noticed a shift in buyer behaviour. It is things like this you did not see coming, now stress and sleepless nights are creeping in, and whenever you check your business account, smiling becomes […]

7 MOST POWERFUL MARKETING STRATEGIES TO STEAL IN 2023

The year is still early; fresh minds are filled with ideas and ready to gear up the business. But then, the business world keeps evolving, and what works today may be in the history books tomorrow; this is why you always need to update your business marketing strategies. Marketing strategies are the steps that lead […]

New Year, New Resolution

It is 2023, yet you don’t feel ready for the months ahead. If you think of all the obstacles you faced in previous years to Japa go dey hungry you. But you have decided to go hard this year. It is easy to come up with a list of things to do or achieve in […]