Why You Need A Website For Your Business
I’m sure the first step you think is best for your business is “social media.” Well, social media is an excellent medium to better your business, but it is just a part of what a website can do for your business Do you know that you can lose customers on social media if they see that you don’t have a website? Well, a study in 2019 showed that about 75% of people go through companies’ websites online before purchasing their products or trying out their services. So imagine losing 75% of your customers because you don’t have a website; that’s not cool. A website goes beyond just that; below are seven reasons your business needs a website: It Makes Your Business More Professional A good website is undoubtedly an excellent weapon to make your business look more professional. It helps you tell the world how serious your business is. Moreover, if potential customers keep seeing your pages pop up whenever they search, you get to stand out from other corresponding companies. Nowadays, anyone from anywhere can easily create social media accounts with your brand name, but if you have a website for your business, you can legitimise your firm. Moreover, if you are looking to recruit staff or display your work, there is no professional place to do that other than your website. Increase Trust and Boost Customer Engagement I mean, think about it. Why won’t they trust you if customers are satisfied with all the information about yourself and your business, like your name, address, phone number, email, products/services, warranties, etc.? So many people see things they like online but can’t trust their money on them because of the minimum information attached to them. A good website is like a place where people seek answers to everything regarding your business. Therefore, all the necessary information every customer needs will undoubtedly lead to increased trust and more customer engagement. So please keep it simple and detailed, do not bore your customers with long notes. Boost your Marketing A website plays a role in marketing. It is more like a centre for all your potential customers to learn about your business. Also, there is no better place for business information and marketing messages; most of your customers will need to know all these. It is a good practice not to jump into any advertisement or spend cash on it without a website because all other marketing efforts, in the end, should lead potential customers to your website. It Is Easier To Sell With A Website It’s incredible how you can wake to more money after having a good sleep. Sure! A good website makes you money even while you sleep because websites never sleep, even when you are. At any time of the day, your potential customers can jump to your website and buy the fantastic kinds of stuff you have to offer. If your business is service-based, a website is ready to accept bookings or appointments from your customers all day. So, sleep well and worry not; your website will have you covered! Provides Social Proof More people will patronise you with what they see other people saying about your products or services. Well, they are all welcome; a good website contains customer testimonials for new prospective customers to know what they are going for. As more people buy your products or patronise your services, it is good to encourage them to leave a comment/review (whether positive or negative). Negative thoughts will help you see where you are lacking and need adjustments, while positive ones will make you know what to do more of and serve as a hook to capture more customers. Chance To Stand Among The Greats In every industry, there are leading companies. An optimised website gives you a ticket to stand and compete with proper research and content. As a result, your website can rank among the most recognised brands and have a prominent place in most search results. This is among the few ways you can compete with corresponding top companies and boost visibility. Unlimited Business Style and Strategy There are limited ways you can customise your page on social media, and all your styles of posts are in a similar format to everyone. Well, that’s social media. On a website, it is different; you get to see it the way you like it. You can display your unique products in multiple unique ways. Not only that, all your positive reviews, videos, and so many more can all fit in on your website. No matter how crazy and unique a style is, you can bring it to life on a website and make your customers go “Wow” at first glance. READ ALSO: 6 Things We Need To Know Before Designing your Website Now you know why it is vital to have a website for your business and probably looking for where to start. Well, you are looking right at it. Raven and Macaw is here 24/7, ready to better your business.
Powerful SEO Tools to Help You Rank Higher in Google
Google is the leading search engine in the world, and its search algorithm is ever-changing. As a result, the competition to rank higher on Google is fierce, and companies must stay on their toes to keep up with the latest trends. Search engine optimisation (SEO) is a strategy that helps websites appear prominently in search results. It’s not as easy as it sounds; it may take time before it gives you the desired results. Nevertheless, many SEO tools can help marketers optimise their websites and pages to show up better in searches. When Would My SEO Activity Yield Results? The short answer is that SEO can take anywhere from a few weeks to several months to start working, depending on the level of competition for the keywords you are targeting and the state of your website. The long answer is a bit more complicated. If you are just starting, it will take some time to build up your website’s authority and get ranked for your target keywords. However, if you have an established website with a good track record, you may be able to rank relatively quickly for some less competitive keywords. Ultimately, SEO is a long-term strategy, and the time it takes to see results will vary depending on your situation. A good SEO tool, however, should simplify tasks such as finding keywords for your website and tracking your backlinks so you can see which sites link back to yours. If you’re looking for some great options for your business, here is a list of powerful SEO tools: SEMrush SEMrush is a platform that offers solutions for digital marketing professionals, packed with features that allow users to research keywords, track rankings, keep an eye on competitors, and much more. SEMrush is a great SEO tool that lets you see what keywords your competitors use to rank, the number of impressions each keyword gets per month, and the amount of money each keyword makes for your competitors. In addition, it shows you the top keywords for your website, which is great for comparing your performance to your competitors. In addition, it also allows you to monitor your website’s performance and analyse your organic search traffic. This can help you find your most popular content and track keywords for your SEO campaign. SEMrush is an excellent tool for seeing how your website stacks up against your competitors’ websites in terms of keywords; an indispensable tool for anyone looking to improve their website’s ranking on search engine results pages (SERP). Bright Digital Marketing Bright Digital Marketing’s SEO Tools are a comprehensive set of tools for all aspects of SEO, from keyword research to link building. With a built-in browser that allows you to quickly check page elements like title tags and meta descriptions to monitor backlinks and view traffic sources, this comprehensive tool makes managing your SEO much more effortless. The Rank Tracker allows you to monitor your keyword ranking over time and see how your content performs. A built-in Link Checker tool lets you view the number of inbound links to your website and see where they’re coming from. You can also use the Link Builder tool to create links to your website. Then there is the Keyword Generator tool that helps you find keywords and phrases that your readers will likely use when searching for your products or services. You can use these keywords to optimise your website, content, and backlink strategy to help your website’s overall SEO. The Content Analyzer tool lets you analyse your website’s content to ensure it meets SEO best practices. Google Search Console Google Search Console is a free service that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results. You can use it to see how Google crawls and indexes your site, test your site’s mobile usability, learn about search features available in your country or region and more. It also lets you manage your site’s sitemaps androbots.txt files, including submitting and checking the status of your site’s pages in the Google Index. In short, Google Search Console can be a valuable tool for understanding and improving your site’s SEO. Google Analytics Google Analytics can help you understand your website traffic and users’ interaction with your site. It lets you track your website’s traffic and see where your visitors are coming from. As a result, it helps optimise your SEO. Google Analytics lets you see which pages receive the most traffic and which are ignored. This is particularly useful for eCommerce sites that sell products. You can use this information to determine which products to feature more prominently on your site or which ones need to be removed entirely. Overall, you can set up goals in Google Analytics to track the performance of specific website sections. This helps understand what parts of your site are working well and what factors need improvement. By understanding your traffic and making informed decisions, you can make your site more SEO-friendly and improve your chances of earning a top spot in the search results. Moz Pro Moz’s SEO tool is a comprehensive set of tools that can help you with nearly every aspect of your SEO strategy. For example, its Open Site Explorer tool lets you see where your website is being linked to and which sources are contributing the most links to your website. This can help you discover new sources of links to your website and find ways to increase the number of links to your site. The keyword suggestion tool provides suggestions for keywords to add to your website and content strategy. In addition, it helps when discovering new keywords to optimise your website for. The brand monitoring tool lets you track mentions of your brand across the internet. You can set up alerts for specific terms to receive notifications whenever someone mentions your brand. This is helpful for monitoring branding efforts, such as social media posts and news stories. SEO Tools for Content Marketing If your website lacks content,
7 Ways to Boost Your Email Marketing Strategy for Greater Returns
Email marketing is one of the best ways to capture new eyes and grow your audience. After all, who doesn’t love getting a personal message from a company? It’s also a fantastic way to stay connected with your customers and build brand loyalty. With that in mind, you might wonder why your email strategy isn’t working as well as you’d like. The good news is that with just a few minor adjustments, you can transform your email marketing strategy into something that works better for you. Keep reading to discover 7 simple ways to boost your email marketing strategy for greater returns. Create a Clear Omni-Channel Marketing Strategy As email usage rises, businesses invest more time and resources in email marketing than ever. But, with the growing popularity of email as a channel, it’s unsurprising that many businesses struggle to get their strategies right. So, what’s the first thing you must do to boost your email strategy? The answer is simple: Set a clear omnichannel marketing strategy. You’ll see where your focus should be by creating a clear strategy. You’ll also know better how to maximise your efforts and increase your business ROI. So, don’t become a one-dimensional brand. Instead, consider how to use your channels to extend your business. Use Irresistible Call to Action buttons. There’s nothing more frustrating than clicking a link and seeing a bland call to action button. Your goal is to create buttons that are irresistible to your readers. To do this, look for buttons that inspire your readers to take action. You can include visual elements like images, text, and sound. You can also look for buttons encouraging your readers to share your content, engage with you on social media, or subscribe to your email list by choosing buttons that enable action while boosting your e-commerce conversions and revenue. Set Slimming Rules for Email Marketing Email marketing should be tailored to suit your target audience like any other channel. While email is an excellent channel for reaching a large audience, your goal shouldn’t be to reach everyone with your message. Instead, you should be focused on capturing and maintaining a high percentage of your existing customers. One way to do this is by setting slimming rules for email marketing. By setting slimming rules, you can focus your email marketing efforts on audiences most likely to purchase from you. For example, you might create a slimming rule restricting your company’s emails from being sent to your customers. By doing this, you’ll be able to avoid sending emails that don’t add value to your readers and increase the likelihood of customers purchasing from you. Be Consistent With your Branding and Tone Email marketing is primarily intended for a visual medium. With that in mind, you’ll want to ensure that your branding and tone are consistent between all your channels. You can create templates for your email marketing that mirror your branding and tone across all your marketing channels. By doing this, you’ll be able to create emails that look great and have the same tone, personality, and feel as your other marketing materials. This will make your emails more consistent with your brand and increase their chances of being opened. Don’t Forget About Video in Your Marketing Mix Many marketers struggle with video because they assume it requires a huge budget and team. Both of these assumptions are incorrect. Moreover, video can be incredibly effective for boosting your email marketing strategy. A study from MarketingExperiments.com found that businesses with an email marketing strategy that includes video receive 21% more leads than those that don’t. One thing to remember when it comes to boosting email marketing strategy with video is only to include it if you can’t fit it into your daily editorial calendar. By doing this, you’ll avoid interrupting your editorial workflow and ensure that the video you include is the best it can be. Always Include a Thank You Note at the End of Each Email Sequence One of the most important things you should do to boost your email marketing strategy is to include a thank you note at the end of each email sequence. By doing this, you’ll be able to build a stronger relationship with your audience. As a result, your emails will seem less like an interruption and more like a conversation. To do this, you must thank your readers for reading your emails genuinely. By doing this, you’ll also be able to express how much your readers mean to you. This will give your emails a deeper meaning, making them seem more personal and increasing click-through rates. Wrapping It Up Email marketing is a proven channel that can be used to grow your business and capture new customers. However, doing this effectively requires a strategy that is clear and consistent. First, to boost your email marketing strategy, you must be clear on your goals. Next, you must identify your target audience and the essence of sending out that email (is it to remind your customers about your products, revenue generation, advertise new products or launch a new campaign, and so on). Next, create an irresistible call to action button, use a slimming rule for email marketing, and be consistent with your branding and tone. In addition, don’t forget about video in your marketing mix. Finally, include a thank you note at the end of each email sequence. Did you know? At Raven and Macaw, we do not only give tips on digital marketing; we do the marketing for you. So contact us to learn more about how we can help you grow your business. Stay connected on Facebook, Instagram, Twitter and LinkedIn for digital marketing updates.
6 Things We Need To Know Before Designing Your Website
Hey! Are you thinking about having a professional website for your business? Or an upgrade? Having a website is essential, but getting it right is more important. The type of website that works for business A mustn’t work for business B because every business is unique. Moreover, so many firms are thriving today thanks to their excellent individual websites. Before providing you with a website to fly like a Raven, you need to think through a few things, and then we can have a Macaw chit-chat. Who do you want to Visit your Website? Without a second thought, this is the first thing to consider before thinking about anything related to creating a website. You must know your business or organisation’s target audience for us to hit the nail of creating a successful website perfectly. Understanding your audience or customers will significantly affect every step of creating and updating your website. What will They Do on Your Website? After understanding your audience well, the next thing to consider is “what should they do on your website?” For example, are they visiting your website to only read and know more about your business and products, or is it an e-commerce website where you want them to purchase your products? This will assist in knowing the type of information your website will contain, planning how many pages the website will have and the placement of all prominent features. Knowing all the necessary navigations will also make it easy for us to create a user-friendly website for your audience. This will also have an impact on achieving the goals of your website. Have You Heard about Search Engine Optimisation? If you haven’t, know that it is a vital feature of a successful website. Having a nice-looking website with all the essential features doesn’t automatically mean people will find you from nowhere; it doesn’t work that way. After creating a website, SEO boosts or improves its traffic and ranks it among other corresponding websites. So, it is as essential as creating the website to optimise its SEO. Do you wonder how? Think no more; we can also assist you with that. How About Contents? Text, images, logo, and tagline. Define your brand identity and provide your audience with all the necessary information. So, sit essentially to think clearly and make good decisions about the contents before creating a website. This will give us more of what your ideas look like and assist in making your website a perfect match. What Is Special about Your Business? What will make other people like your business or products? Think about it; If your business or products are the same as corresponding companies, few or no people will pay attention to your website. Therefore, knowing how to make your business unique is essential and will play a huge role in designing your website. Moreover, every business is supposed to have some unique features. Look at the delivery methods, nature of business, supplemental services, and more. Make yours different from others. Have you thought about your Future Goals? A website goes beyond what you want just for now. You will need more than just the current features to achieve more goals. Your future goals are pretty important. Think about what you see your business becoming in the nearest future. And there you go, easy-peasy. So think through these and let Raven and Macaw do the rest for you. Contact us now!
Building Brand Awareness
What is Brand Awareness? Brand awareness is the familiarity of consumers with a particular product or service. Brand awareness is valuable when it comes to marketing or promoting a business, especially if it’s in its early stages. Whether you own a start-up or a well-established business, your brand needs to be out there, and people need to be familiar with your brand name. That awareness or familiarity is fundamental to your business, especially in these times when we shop more online than in stores. No need to go to a store to purchase goods or services. A consumer can easily find or discover new products when going through an aisle at a supermarket; that way, a product is identified and made known to most people who go to the supermarket. However, it isn’t the same when trying to purchase a product online, as people only search for a specific brand name. Creating awareness to make your brand a popular household name would be best. There is just so much competition online. It would help if you made your way to the top. However, if you like to gauge with numbers, to know the statistics, brand awareness isn’t measured in standard numerals. It is what you could call a vague concept. But that doesn’t mean it doesn’t have any value. On the contrary, it has much significance, like search engine optimisation or content marketing. For your business to grow, you need all the possible available tools to help you market your brand. Trust and Loyalty – Why Brand Awareness Is Important The business world is now where consumers strongly depend on research and other consumers’ opinions on a product before making purchases. Their findings will eventually build trust, which is everything. That trust, once established, builds loyalty. So your customers keep coming to you without second thoughts. Once you’ve established that trust, give your brand a personality, tell a story behind it, and make it fit for business and worth patronising. What It Does Brand awareness associates actions and products with particular brands. For instance, when buying sneakers, you say that you are a Nike person or an Adidas person. See what happened there; you associated your sneakers’ purchase action with a brand name. Another example, which is common in Nigeria, is calling any brand or kind of mayonnaise ‘Bama’ because of the famous brand, ‘Bama’ or all brands of toothpaste called ‘Macleans’ because of the renowned brand. We often do it subconsciously because that awareness and familiarity have been established already. You can do that to your brand as well. Make it so popular it becomes a ritual for people to call your brand. That awareness becomes your marketing tool. It creates brand equity. Brand equity describes a brand’s value determined by consumer experiences and overall brand perceptions. It is then your job to create positive experiences to get positive notions. Positive brand equity leads to Higher prices due to higher perceived value. Higher stock price The ability to expand the business through product or service line extensions More significant social impact due to brand name value Brand awareness creates recognition by a customer without assistance, leading to a product or service purchase, and that customer begins to prefer similar brands. It also establishes loyalty that a customer recommends your products or services to family and friends. Now, To Build Brand Awareness To build a brand awareness that will have a long-lasting impact on your customers: Be a person, not a company. You should define it as more than just a company that sells things. Let your brand show traits that will determine your success. To become famous, you should promote even things that aren’t related to your brand. You’ve got social media to do that. Interact with the audience, comment, post, and ask questions. Operate your page like it wasn’t meant for business. Show yourself more on social platforms. Research shows that over 50% of brand reputation comes from online interactions. Being social leads to greater awareness and being known. Tell a narrative. Creating a story around your brand gives something for the audience to relate to. It connects you and your brand with why the market should choose it. It’s a good marketing strategy. Here is a short read on Social Media Marketing. If you ever need someone to create your brand stories, we at Raven and Macaw will create those stories and even market your brand for you. Whatever product you are offering, make sharing your products easy for your customers. Whether blog posts, videos, sponsored content or social media posts, make them shareable for your audience. Word–of–mouth marketing is a very effective way to establish trust and familiarity among customers. Very sure this applies to you too. When someone sees a family, a friend, or even a trusted person sharing and recommending your products, services, or brand, they will likely try you. It creates a chain-like market. One shares clips with another, and it grows longer. Imagine how far a ‘click to share’ can take your brand. Let it be your aim in business to make an impact. How you impact your customers’ lives will determine how far you want to go in a part of their lives, gaining their loyalty. Here are some Brand Awareness strategies to help you: First, try to co-market with another brand to build an audience and, along the way, use the other brand’s audience to market. Advertise everywhere possible. create a presence that will not let you disappear Hire a face or a mascot for the company. If you can afford a celebrity’s face, it’s ok. Go ahead. Choose an image or symbol that represents you Create a short, catchy slogan Now you can build your brand and start creating awareness for your brand. Let people know that you are open for business. Click here to learn about Digital Marketing, its types, and its benefits to your business.