Raven & Macaw

Revolutionising Marketing: The Advent of AI-Powered Strategies

In recent years, the digital marketing landscape has dramatically transformed with the emergence of Artificial Intelligence (AI). Integrating AI into marketing strategies has revolutionised how brands connect with their audience, analyse data, and make data-driven decisions. In this blog, we’ll embark on an exciting journey to explore the advent of AI in marketing and its […]

Email Marketing: Best Practices and Techniques

email marketing techniques

Email Marketing: Best Practices and Techniques   In a digital world filled with the buzz of social media, the instant ping of messaging apps, and an overwhelming array of marketing gadgets, there’s a quiet superhero that refuses to retire: email marketing. The timeless tool empowers businesses, big and small, to forge genuine connections with customers […]


You started your business with a  great idea and an expectation to generate revenue over time. Ever since the pandemic, you have noticed a shift in buyer behaviour. It is things like this you did not see coming, now stress and sleepless nights are creeping in, and whenever you check your business account, smiling becomes […]


The year is still early; fresh minds are filled with ideas and ready to gear up the business. But then, the business world keeps evolving, and what works today may be in the history books tomorrow; this is why you always need to update your business marketing strategies. Marketing strategies are the steps that lead […]

7 Ways to Boost Your Email Marketing Strategy for Greater Returns

Email Marketing

Email marketing is one of the best ways to capture new eyes and grow your audience. After all, who doesn’t love getting a personal message from a company? It’s also a fantastic way to stay connected with your customers and build brand loyalty. With that in mind, you might wonder why your email strategy isn’t […]