Website Design & Performance Marketing for Beebot
Beebot set out to simplify one of the most frustrating parts of starting a business in Nigeria: company registration and post-incorporation compliance. We rebuilt their website and ran performance marketing campaigns that turned a confusing service into a fast, trustworthy sign-up journey.
The Challenge
Beebot needed a digital presence that could explain a fairly technical service in plain language, build instant trust, and turn first-time visitors into sign-ups. Their existing web presence didn't reflect the simplicity Beebot promised — service tiers, pricing, and the actual registration journey were hard to follow, and there was no consistent paid acquisition engine driving qualified traffic to the platform.
Our Solution
Raven & Macaw rebuilt Beebot's website around a single goal: getting a visitor from "what is this?" to "get started" as quickly as possible. We restructured the service architecture into three clear pillars — Business Registration, Post-Incorporation, and Other Services — and built dedicated, benefit-led pages for each, alongside a transparent pricing layout and a prominent "Get Started" path into Beebot's signup application. Alongside the website, we planned and ran paid social and search campaigns aimed at Nigeria's large pool of unregistered entrepreneurs and small business owners, continuously testing and optimising to keep cost-per-acquisition efficient while scaling sign-ups.
Key Results
Brand Awareness
Increase in brand recognition among Nigerian MSMEs
Clients Served
Businesses supported through the Beebot platform
Companies Formed
Successful CAC registrations driven through the new site
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