Brand Revitalization for Danatata Group
As a distinguished conglomerate comprising a family of companies founded individually to shape various industries, To meet the demands of unique customers, Dantata Group needed a digital rebrand that would align with customer expectations in a rapidly evolving business landscape.
The Challenge
As a distinguished conglomerate comprising a family of companies founded individually to shape various industries. To meet the demands of unique customers, Dantata Group needed a digital rebrand that would align with customer expectations in a rapidly evolving business landscape.
Our Solution
With intentionality, while also listening to our client, We created a new face for this mega project. From an optimised website for Dantata Group, to customised websites and branding for each of its subsidiaries, The new optimised and customised websites changed the way clients and customers of Dantata Group viewed and interacted with the group and each of its subsidiaries. The branding had a positive impact for each subsidiary, with client retention and acquisition rates increasing tremendously within months.
Key Results
Brand Recognition
Increase in brand awareness among target audience
Website Traffic
Growth in website visitors and engagement
Conversion Rate
Increase in conversion rates across all subsidiaries
"The new brand identity perfectly captures who we are as an institution. It's modern, professional, and appeals to both students and parents. Our enrollment inquiries have increased significantly."
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