Content & Digital Marketing for Five Star Autocentre
Five Star Autocentre has built a strong reputation in Huddersfield since 2010 through honest advice and dealer-level workmanship, backed by an RAC Approved status and over 1,000 five-star customer reviews. We built them a content engine and local ad strategy to turn that reputation into search visibility and bookings.
The Challenge
Reputation built on word of mouth and repeat custom doesn't automatically translate into search visibility, especially in a category as competitive as MOTs, servicing, and car repairs, where larger dealerships and national chains dominate paid search. The garage needed a consistent way to capture drivers actively searching for help — people Googling warning lights, MOT requirements, or seasonal car checks — and convert that intent into bookings, alongside paid campaigns that could compete on cost-per-click in a crowded local market.
Our Solution
Raven & Macaw took over Five Star Autocentre's blog as a standing content engine, producing regular, practical articles built around the real questions drivers search for — from DPF cleaning and AdBlue crystallisation to MOT preparation and seasonal health checks. Each piece is written to rank for local, intent-driven search terms while reinforcing Five Star's positioning as the trusted, knowledgeable alternative to the dealership. Alongside content, we run targeted local advertising campaigns promoting Five Star's core services — MOTs, servicing, and seasonal offers — to drivers in and around Huddersfield, timed around peak demand periods to keep booking volume steady throughout the year.
Key Results
Blog Cadence
Fresh, search-optimised content published regularly
Customer Reviews
Reinforced through content and ad messaging
Ad Targeting
Campaigns focused on Huddersfield search intent
Project Gallery
