Digital Marketing for Jaiz Bank
We transformed Jaiz Bank's digital presence through a comprehensive digital marketing strategy that increased their online engagement by 300% and established them as a leading Islamic banking institution in Nigeria.
The Challenge
Jaiz Bank was founded with a vision to become the leader in ethical banking in Africa, driven by a mission to improve life through ethical finance. In light of a financial space marked by a myriad of financial brands that give an almost similar feel. Jaiz was in dire need of a rebranding to reach its target audience with ease.
Our Solution
Raven & Macaw took a holistic approach to the rebranding process, ensuring that the new logo would represent Jaiz Bank's commitment to transparency, ethical banking, and innovation. This prolific approach gave a massive boost to Jaiz's rebranding initiative, helping Jaiz Bank reach a multigenerational audience, leading to a significant conversion rate
Key Results
Online Engagement
Increase in social media engagement and website traffic
New Customers
Growth in new account openings through digital channels
Brand Awareness
Increase in brand recognition among target demographics
"Raven & Macaw transformed our digital presence completely. Their understanding of Islamic banking principles and modern marketing techniques helped us reach a new generation of customers."
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