Platform Development for The Sun
We developed a comprehensive web platform for Fivestar Auto Centre that streamlined their booking process and increased conversion rates by 200%, establishing them as a leader in automotive services.
The Challenge
The Sun Nigeria, one of the leading news outlets in the country, sought to refine and strengthen their brand voice to better resonate with their diverse audience. The goal was to develop a distinct, consistent voice that would elevate their content and engagement across all platforms.
Our Solution
Raven & Macaw engaged in creative brainstorming sessions, drew up a multifaceted rebranding strategy and implemented it right away. The end result was nothing short of disruptive brilliance as the brand identity and voice of The Sun was reijigged, infusing fresh energy into the brand which resonated firmly with their broad audience.
Key Results
Conversion Rate
Increase in online booking conversions
150% Increase In Engagement Rate
Growth in user engagement across all platforms
170% Increase In Newsletter Subscriptions
Growth in newsletter subscriptions and email engagement
"The new platform has revolutionized how we do business. Our customers love the easy booking process, and we've seen a dramatic increase in online bookings and customer satisfaction."
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