4 TIPS TO HELP YOUR BUSINESS GENERATE MORE CLIENTS VIA SOCIAL MEDIA
Social media is not just a place to view pictures and videos or read quotes from our favourite celebrities. For almost a decade now, social media has become a valuable means for connecting and doing business with clients. Individuals prefer shopping on social media to walking into a physical store. It is easier, stress-free and can be done anywhere in your comfort zone. As a business owner, how can you use social media as a marketing tool to develop more customers and boost your sales? Find more clients in your inbox with these four key steps. Use the Suitable Social Media Platform This is the foremost t step in yielding clients via social media. Understanding that different social media platforms work best for various business niches is vital. Knowing which platform is most suitable for your business is also knowing where your prospective clients are. However, just because a social media platform isn’t the best for your business doesn’t mean you should ignore it. It is also essential to have business accounts across all social media platforms. Understanding each platform assists you in deciding where to put more effort in marketing and searching for clients. With tens of social media platforms, it may look challenging to know where your prospective clients are. Well, there are a couple of tools that can help you out. For example, Buzzsumo is a perfect tool that can show you the number of engagements on each platform you are using, and the higher the engagement, the better your chance of generating clients on the forum. A Professional Profile Imagine you want to buy a gift on social media for a special person! You randomly come across a profile that claims to sell gifts; however, the profile could be better, stacked with sketchy business info and no engagements. Will you still consider buying from them? Well, not only you; that is how everyone thinks. Potential customers on social media are strongly influenced by how your profile is professionally arranged. A professional profile is an excellent effort in lead generation. When creating your business profile, ensure it is presentable; the “About Us” page, contact info, profile picture, etc., all should be relatable. In addition, there should be consistent and relatable content on your profile. How to pay attention should not ignore comments and reviews, post the same picture/video content repeatedly and leave a dummy profile. Build Meaningful Relationships Trying to build connections on social media is essential, but trying to develop a relationship with almost everyone you come across needs to be corrected. These types of relationships are not likely to transform into clients. Building meaningful relationships doesn’t mean chatting with every audience and boarding them how they need your products and services. Here are a few steps in creating relationships that are likely to convert: Check if you belong to the same niche For LinkedIn users, you can check for users that viewed your posts and profile Check if your hobbies and interests are similar Try and familiarise yourself with their respective brands Understanding your audience before getting in touch with them is an excellent strategy to convert them into customers quickly. Reach Out to Them First It is essential always to remember that you want to have clients and turn the audience into customers. So, it is essential always reach out to them first. But then, you may wonder how to reach out to your audience. Below are a few steps Interact with them within the communities that both of you are members of Don’t start with calls; begin with emails and chats Don’t stop just there; you can follow up with calls Learn more. Our solid growth marketing plan helps us position your business as the go-to solution provider in your industry by creating specialised content around your business and delivering advertising campaigns that drive real results. Get started.
New Year, New Resolution
It is 2023, yet you don’t feel ready for the months ahead. If you think of all the obstacles you faced in previous years to Japa go dey hungry you. But you have decided to go hard this year. It is easy to come up with a list of things to do or achieve in the new year, yet the best of us keep recycling them from one year to the next; I say “us” because I have been guilty. A resolution is simply a promise to yourself to do something, ideally with a plan to follow through. The holidays have passed, and now you are focused on what the new year has to offer. It is time for you to aim for the forefront of limitless opportunities. People set new year’s resolutions for different reasons; you might need something to drive you in the new year, provide stability, or plan to become the best version of yourself. Write and plan your goals in the right frame of mind. What do you want to achieve at the end of the year? How do you hope to accomplish this? How can you make this a reality? All of these questions should be answered honestly, without disregarding the thoughts that come to your mind. It seems difficult to plan for a week in advance, not to talk of a whole year, but it is possible. We have done it. Your goals don’t have to be complex; you are not writing a new constitution. It could be as simple as; Living within your financial capabilities Establishing a retirement savings strategy Learning a new job skill Working with a digital agency Spending time more productively “You’ll give yourself your best shot at success if you set a goal that’s doable—and meaningful too.” Jen A. Miller Any day is a good day to make a personal/business resolution. What matters is that you set goals for yourself and stick to them to make long-term positive changes. More than half of all goals fail to be fulfilled; here are some tips to ensure yours don’t fail. Write it: You know what you want to change or achieve in the new year. Mentally noting them is not good enough. You have to take your time and write them down. Write down a time frame for each goal and keep them where you can see them. Be Specific: When writing your goals, it is important to be specific. Writing “I want to run 1000 kilometres in March” when you have never run before is not a concrete goal. Rather, start with an interval for running daily and increase your distance as you get more comfortable. If you run every day, then 1000 kilometres might not be a lot in the long run. Make realistic goals: You should be able to track and measure your goals. If you want to lose weight, you should have a scale and write down your ideal weight. Keeping a record can help you attain your goals, no matter what they are. Make your goals achievable: This does not mean you shouldn’t dream big. We are here for you, even if you are Oliver Twist. If you have a business that makes less than ten million a year and your new goal is to make more than fifty million, yet you haven’t changed a thing in your organization. We can’t even help you. You just need prayers. Get support: Make goals relevant to you and not because of someone else. You will be able to keep your goals if you tell other people who are close to you about them. You might be surprised to learn that you and your loved ones share similar goals. Reward yourself: This does not mean that after running 5 Kilometres for a 10 kilometres goal, you should not run for the next three months. Reward yourself with things you enjoy. However, you should not reward yourself with things that contradict your goals. Give yourself time: Bigger goals will take more time; the timeline you give yourself should be realistic. Give yourself enough time to complete your goals. You can set smaller intermediate goals along the way. Keep showing up: You mustn’t get discouraged after failing; refocus and go at it again and again till you get it. Just do it. learn more Our new year resolution is to make all our partners ballers in 2023. You can not be working with us and be under stress. As you aim to reach the forefront of limitless opportunities we would be here to make sure you get there. Make the change your business needs. Get Started.
How To Optimise Your Website
Over 60% of Google users search for products and services online. Also, around 80% of these people end up in direct, in-store sales or another patronage. So this becomes a good reason to optimise your website. Optimising a website pops up in top searches whenever users search for a related keyword. It is a continuous process. The more you keep doing business and creating content, you must also keep optimising your website regularly. What’s more interesting is that the ways to optimise your website are primarily free. So, it is not a matter of who has the deepest pockets but who is ready to put in more time and effort. Below are some free ways to optimise your website: Optimise For Mobile Nowadays, smartphones and tabs are used for research more often than desktops. You have no idea from which device a user will access your website. That is why it is of enormous importance to optimise your website for all digital devices. Nobody enjoys surfing a website with cut-off edges and oversized content. So, don’t forget to scale all your images for responsive design, avoid long meta descriptions and take note of pop-ups that may obstruct your visitors from reading or seeing your content. When last did you check your website via a mobile phone? Well, do that now and see if everything looks good. Easy Site Navigations Most people don’t take site navigation serious because it is arguably a complex notion to understand. However, it is a vital step in website optimisation. Almost everything will fail if your website is challenging to navigate; your great content and offers will barely matter. The layout of your website should allow users to have access from one point to another without so many clicks and stress. So, initially, you would like to start simple and have an image of what your website should look like before building it. Then, look and feel for everything and ensure it is something users can easily navigate. Proper Keyword Research This is more like a trick in optimisation; the research for words and phrases that your audience would like to see and have interest in. so first, you have to understand who your customers are. This looks like an arduous task, and yes, it is. However, some tools like Google Keyword Planner make it all easy. These tools will show you words (related to your niche), how many searches the terms have, your competitors and more. So it would help if you considered going for talks with high searches but low competitors. Make Use Of Landing Pages Landing pages are almost a necessity for every website. All customers need a page to land. If you are driving traffic from social media handles, you should have landing pages for your customers to see more about your products or services. These landing pages should be similar in colour and verbosity to your social media post. Landing pages are excellent remedies for intricate websites that channel customers to the correct pages. Keep An Eye On The Speed How fast a website boots and functions is key to its success. Google has made a free tool known as “PageSpeed Insight”, which can assist you in understanding how fast it takes the pages on your website to load. In addition, it gives you suggestions for a better speed. See How Similar Websites Are Doing Undoubtedly, the best way to be ahead of your competitors is by looking at what they do and developing a better idea. You may find it hard to do a couple of things on your own; in situations like this, you can look at how similar businesses are doing it and have an idea of how to start. Things to look into may include articles, product pages, titles and more. However, it is more important to consider what works well for them. Visit the Raven and Macaw website now to learn more about optimising your website, or consult our experts to design and optimise your website for long-term effects.
5 Ways To Build Customer Loyalty And Trust
We put a lot of emphasis on developing trust and relationships in our daily lives. The adage “don’t associate with someone you don’t trust” applies to interpersonal relationships. Sales and user engagement will drop if consumers believe a brand engages in questionable behaviour or is not transparent. Consumer confidence in a brand is known as customer trust. It demonstrates faith in a business’ dedication to keeping its commitments and acting in the customer’s best interests. Building and maintaining long-term connections with your core audience requires the trust of your customers. After all, it allows you to provide better services, foster greater customer loyalty, and keep more clients. Customer trust is a behaviour in response to what they are given. Trust will develop when you comprehend your customer’s demands, show them respect, and provide pertinent service. Building consumer trust is crucial if you want them to remain loyal, keep doing business with you, and insist that their friends do the same. Being loyal entails treating others with respect and being consistent in your actions and behaviour. Being trustworthy and dependable—someone who can be relied upon to show up—is vital. Being loyal also entails continually treating others with consideration, justice, and charity. How Do You Build Customer Loyalty and Trust? Here are some ways you, as a business owner, will gain your customer’s loyalty and trust and grow your business. Deliver excellent customer service Customer retention and loyalty are greatly influenced by the customer service you offer. This implies that having a team of committed support personnel is crucial and holding yourself to a high degree of service delivery. Be consistent in your responses as clients contact you with inquiries and problems. Establish a set of instructions for your agents that spell out suitable answers to more typical questions and ensure they have the resources they need to tackle complex cases. Make sure your customer service representatives handle your clients like real people who need help rather than just tickets entered into your helpdesk. Your aim should be to provide a reliable, dependable service with a personal touch. One of the fastest and most straightforward methods to earn customers’ confidence is providing top-notch customer service through your e-commerce site. It demonstrates dedication to your clientele and that you don’t merely exist to rob them of their money. When a customer chooses to interact with you, they receive this added service. Your customer support representatives should be creative problem solvers. It demonstrates to customers that your company genuinely values them and is prepared to go above and beyond to address their concerns. Post testimonials and customer reviews People have more faith in other people than in companies. Customers look for authenticity from genuine people before purchasing because our environment is overrun with marketing. Customers know when they are being sold, and your messaging has bias. Because of this, internet reviews and testimonials from actual customers are necessary for businesses to establish their legitimacy. Customer testimonials offer insightful qualitative information from existing customers on your goods, services, delivery, and general customer experience. A fantastic strategy to increase consumer trust is to ask for reviews after a sale and post these reviews on your website and social media. Ask any clients who have enjoyed doing business with you to provide email feedback. Before deciding to trust a company, customers typically check ten reviews. Utilise the power of referrals by prominently posting unfiltered positive reviews on your website, disseminating positive comments via social media, and reacting promptly and professionally to positive and negative reviews to develop a solid foundation of trust. The fastest-growing review site, Google My Business, also gives firms with high scores better local rankings. You may use a ton of other platforms as well, like Facebook, Feefo, and Trustpilot, to mention a few. Offer loyalty programs 74% of customers think their loyalty is driven by working towards a reward. Commitment builds trust, so the two go hand-in-hand. Creating a loyalty and rewards program with aspirational perks lets customers work towards something when shopping with you. An engaging customer loyalty program will help you drive sales and increase retention. You can encourage customers to purchase from you by offering a rewards program. E-commerce businesses provide perks like free shipping when a certain order threshold is reached or give points to customers when they spend specific amounts that they can redeem for money off a future purchase. Combined with personalisation, rewards programs can be a great way to engage and retain loyal customers. Reward loyalty Retention might be challenging because customers have several options at their disposal. They have the right to use your competitor’s products or services if and when something goes wrong with yours. By upholding customer loyalty, you can maximise customer retention. Transparency is one of the most effective ways to win a loyal client. It’s vital to be transparent about your offer and establish accurate customer expectations. Customers should know what to expect before signing a contract or placing an order. And while revealing certain bits of information may prevent a lead or two from converting, that’s acceptable. When it comes down to it, ensure you provide timely ticket updates. Be transparent with your customers Transparency and honesty are essential for developing customer trust. Setting reasonable client expectations from the beginning is made possible by complete transparency. Your honesty will help your firm keep its reputation if something goes wrong. When placing an order, thoroughly inform consumers of what they are purchasing and when they may anticipate receiving it. You can increase client trust by giving customers as much information as possible about the goods and delivery before they make a purchase. Since online shoppers cannot physically hold the product in their hands or speak to a live salesperson, e-commerce websites must go above and beyond to promote openness. Learn how to generate traffic with Search Engine Marketing.
Top Free WordPress Plugins For Every Website
There is barely a business today that doesn’t need a website. However, it is not just about getting the website. The design, speed, performance, user-friendly, ease of access, security, and more all matter and must be right before a website meets its primary purpose. With so many content management systems (CMS) platforms, WordPress is the most popular and among the best. For example, 30% of the websites the world access in a day are made from WordPress; second is WebEx Panel which is only 13%. WordPress is open source and flexible, meaning you can adjust its codes to your taste. Along with its thousands of other features, including the “plugins.” Plugins are like apps you can install on your WordPress website. Some are free, some you have to pay for, and some are free but can be upgraded to a pro version. Do you know there are over 50,000 plugins on WordPress, but you don’t want to download what you don’t need, right? Below are the 11 must-have free plugins for every WordPress website. Yoast SEO What’s the essence of a website if it doesn’t aim to rank high? This is something that everyone would love for their websites. Understanding SEO can be complicated, but the Yoast SEO plugin makes it much more manageable. With this plugin, you can select a keyword and optimize any of your pages. It also gives you access to set and arrange the website’s title, meta description, and URL. In addition, this fantastic plugin breaks down your pages’ readability and SEO and provides tips on perfecting every page. Yoast SEO plugin is free; however, you can upgrade to a premium version with more features, like optimizing your page with as many as five words. WordPress Jetpack Do you know that downloading so many plugins will make your website slow? Gone are the days when people had the patience to wait for up to 10 seconds before a website loads. Well, hopefully, jetpack by WordPress has a solution to that. However, most users don’t understand how this plugin improves their websites. In easy words, think of WordPress Jetpack as a master toolkit; it is a plugin that contains about 4 million installs. It greatly assists in designs, data statistics, social sharing, and improved security. Aside from all the features, it boosts your website’s speed. And the sweetest thing about it is “it’s all for free.” Oh my! Do you need plugins after this? Jetpack has so much to benefit from, but let’s see what we have on number three. WooCommerce Do you want to open or switch to an e-commerce website on WordPress? Well, this should be the first plugin you should download. WooCommerce is the best and most popular plugin for all e-commerce websites on WordPress. This plugin is impressive because it is flexible and lets you have total control of the designs and functions of the online store. It also provides various shipping options, including real-time shipping calculation and payment options. Moreover, everything is under your control; there is no third-party interference in any of your data. Finally, its last impressive feature is “it’s all for free.” Smush Image Compression and Optimization Any website without images looks boring, right? Sure! Images are essential in a website, but heavy or too many photos could take some time before they load. So, uploading such images to your website will make the site slow. However, we may be familiar with the manual method of compressing an image before uploading it, but that can be stressful and time-consuming. With the help of the smush plugin, any picture you try uploading on your site will automatically be compressed. Anytime you upload an image, it shows you how many megabytes you’ve saved. Say goodbye to slow load time by installing this plugin. Akismet Anti-Spam I’m sure it is not only me, but no one likes spam. However, the moment you launch your WordPress website, it is something you can hardly avoid. Spam can ruin the interest of your readers and discourage their purpose of coming to the website. Well, that can only happen if you ignore this plugin. WordPress officials purposely create the Akismet Anti-Spam plugin for this purpose. In recent statistics, it has about 34 million downloads and was ranked the most popular plugin ever. So if you don’t have it, do so today. You need an API key before you can use this plugin. So, once you install it, click on “Get your API key” and follow the step-by-step process. Monster Insight Tracking data is among the top most essential ways to improve your website. Without data, you’d be lost. That is why monster insight is important and stands among the most powerful. This fantastic plugin lets you easily add, see and manage all the analyses on your website’s performance. You get to see/view all the analysis from within your website. Further, you can set it to track all visitors’ actions on your website (buttons they click). W3 Total Cache & WP Super Cache Best for free, add these two to your list. We know those slow websites are frustrating, and we could lose many potential customers. The W3 total and WP super cache plugins are essential in boosting a website’s speed; without speed, there won’t be more traffic and SEO ranking. These plugins create static pages of your website; anytime the website is clicked, the static pages will pop up instead of loading a full PHP script. This reduces the WordPress website’s load time and boosts its overall speed, making it a more awesome visitor experience. Furthermore, they also save bandwidth and minify HTML and feeds. WPForms Over 5 million installations and more than 10,000 5-star reviews on this plugin. With that, you can quickly tell it is a hot cake among many people’s favorites. WPForms is vital because it is the simplest way for people to reach you via