Expert Tips For Stepping Up Your Social Media And Content Marketing Game
There are over 4 billion active social media users on the earth we live in today. In 2022, Instagram is almost 90% becoming a marketing platform with over 1.3 billion active users. Moreover, many new qualities and tools are regularly stacked up on social media platforms, making them more business-friendly. The mindset of cute and sassy photos on social media is still alive but has only got a little shift because people now check out cute images of what to purchase and sassy videos of how to use or where to find what they require. With the number of individuals on Instagram and how fast it keeps rising, I’m sure you are already considering tapping your business into it if you haven’t. Whether you have or are thinking of doing so, below are marketing tips on Instagram that work well for businesses. Don’t Leave Out Any Social Media Platform Even if your business is small doesn’t mean you should still include some platforms. Instead, start by opening your business account across all social media platforms for effective content marketing. Social media keeps evolving every day. So the platform you’re thinking of omitting today may give you the highest number of clients tomorrow! Use every platform strategy to boost your brand. Different Strategies Work For Different Social Media Platforms Different social media platforms have different strengths and weaknesses. As a result, different strategies work best for each platform. For example, Facebook is great for building relationships and connecting with potential customers, while Twitter is better for sharing quick snippets of information and generating leads. Before you start using any social media platform for your business, it’s noteworthy to understand how it works and what kind of content is most effective on that platform. Know and understand the tactics that best work for every platform. For example, hashtags have been a vital tool for most businesses on Instagram. Also, LinkedIn has been proven not to be for personal use but to go well with companies. Don’t Stick To Only Photos Or Videos Using all possible categories (text, photos and videos). Doing so gives you a greater chance of reaching more potential users. People view different categories daily; you’ll never know where someone new will first see your post before checking out more about your business. Keep An Eye On The Insights This business profile feature lets you know the posts that work best for you. You see the engagements on your posts, impressions, etc. Also, you get to see a stat of your followers, when they are most active, and their gender, age range, and location. The more you know the posts that best work for you and your followers’ age range and locations, the better you can adjust and deliver what’s best. Go For Sponsored Ads An average video or image post is seen only by your followers or people who visit your profile, but sponsored ads allow you to reach beyond your followers. You can target your audience through ads while keeping an eye on how much you want to spend on them. The higher your budget on ads, the more audience your post reach. Another cool thing about ads is that you can do it for both stories and feeds, so if you notice any of your existing post performing well, you can turn it into an ad for more potential engagement. A good hint on ads: run ads for multiple posts and different target audiences concurrently for best engagement. Influencers Lead To Wider Reach A couple of people have built a large audience and trust on the platform. If you partner with these people and let them advertise and promote your products, it is among the easiest ways to reach more potential customers. Moreover, many people buy products based on what their trusted influencers advertise. So if you get along with the right influencers for your product, your brand will be boosted to a new level. In conclusion, social media and content marketing are two of the most effective tools in a digital marketing arsenal. To stay ahead of the game, keep up with the latest trends and best practices. Our blog is an excellent resource for tips and advice on social media marketing and digital marketing. Whether you’re just starting your social media marketing or are a seasoned marketer, we can help you reach more fans, clients, and customers with the right content. Follow us to learn more about how to step up your game in these areas.
3 Productivity Apps That Every Business Needs
The success of our businesses can rely on the apps we use. However, there are hundreds of software available, all of which claim to be helpful. Well, the truth is, whether a small or big business, these productivity apps can help your business. Understanding the various business apps and knowing why you want to go for a specific app is essential. But first, why do you need these apps? Benefits Of Productivity Apps Scale your day-to-day office needs Boost productivity Easy to communicate Smooth workflow Minimize paperwork They can be accessed from anywhere with an internet Do not require updates. The manufacturers do all updates They can be accessed via computer and mobile There are three primary reasons why your business needs a productivity app: General productivity– these are more like suites. They are applications that contain other applications in them. Applications under general productivity entail the most-used business applications to provide you with a concrete workspace. Communication – communication is what brings understanding in and outside of your business. Without communication, a company will hardly survive. There are productivity apps that make it easy to communicate within and outside your business Team management – this is an essential part of a business’s productivity. Productivity apps that handle this allow you to monitor all your staff and manage your projects Almost everything about your day-to-day business activities is centred around these three categories. Well, here are three of the best productivity applications that every business needs: General Productivity – G Suite This is a productivity suite that every business needs. It entails in it the most used business applications. This has been around for quite some time, but back in the day, it was known as Google for business. Up to date, G Suite stands among some of the most powerful systems. It includes Gmail, hangout, calendar and google +. It also has other collaboration tools such as forms, sheets, and docs. What makes it a more stunning system is that G suites grants you and your business up to 30GB of storage. With G Suite, there is no necessary need for a Gmail domain. Everything related to the company address can be achieved through it. It also makes it possible to transfer data between several systems using the migration tool. Team Management – Toggl Time management is vital for every business to be productive. That is where Toggl comes into play. This system covers various projects, assigning billing rates and sharing reports through links or exported files. What makes Toggl more impressive is its ability to record, and Bill projects with a single click according to its processing time. Are you also looking for an offline tracking system? Then, Toggl will serve you well. In addition, you don’t need to worry about being away. This fantastic app will still record time and upload when it detects the internet on a remote site or has no network. Communication – Slack Slack is a messaging app for businesses that connects people to the information they need. It brings the team together and has several channels to give everyone the required information. These channels are where you find your data, regardless of location, time, or function. When teams work together in channels, equal information can be shared with everyone at once. This app stays within the company. You can use it to communicate with individuals inside and outside your business. Slack makes the whole workflow easy. You can easily ask questions, get caught up, and share updates without coordinating schedules. In conclusion, every business needs a few essential productivity apps. These apps can help boost efficiency and collaboration. To stay up-to-date on the latest productivity apps, follow us on our social media channels – Instagram, LinkedIn, Facebook, and Twitter. Let us help you grow your business online. Contact us now!
5 Ways To Build Customer Loyalty And Trust
We put a lot of emphasis on developing trust and relationships in our daily lives. The adage “don’t associate with someone you don’t trust” applies to interpersonal relationships. Sales and user engagement will drop if consumers believe a brand engages in questionable behaviour or is not transparent. Consumer confidence in a brand is known as customer trust. It demonstrates faith in a business’ dedication to keeping its commitments and acting in the customer’s best interests. Building and maintaining long-term connections with your core audience requires the trust of your customers. After all, it allows you to provide better services, foster greater customer loyalty, and keep more clients. Customer trust is a behaviour in response to what they are given. Trust will develop when you comprehend your customer’s demands, show them respect, and provide pertinent service. Building consumer trust is crucial if you want them to remain loyal, keep doing business with you, and insist that their friends do the same. Being loyal entails treating others with respect and being consistent in your actions and behaviour. Being trustworthy and dependable—someone who can be relied upon to show up—is vital. Being loyal also entails continually treating others with consideration, justice, and charity. How Do You Build Customer Loyalty and Trust? Here are some ways you, as a business owner, will gain your customer’s loyalty and trust and grow your business. Deliver excellent customer service Customer retention and loyalty are greatly influenced by the customer service you offer. This implies that having a team of committed support personnel is crucial and holding yourself to a high degree of service delivery. Be consistent in your responses as clients contact you with inquiries and problems. Establish a set of instructions for your agents that spell out suitable answers to more typical questions and ensure they have the resources they need to tackle complex cases. Make sure your customer service representatives handle your clients like real people who need help rather than just tickets entered into your helpdesk. Your aim should be to provide a reliable, dependable service with a personal touch. One of the fastest and most straightforward methods to earn customers’ confidence is providing top-notch customer service through your e-commerce site. It demonstrates dedication to your clientele and that you don’t merely exist to rob them of their money. When a customer chooses to interact with you, they receive this added service. Your customer support representatives should be creative problem solvers. It demonstrates to customers that your company genuinely values them and is prepared to go above and beyond to address their concerns. Post testimonials and customer reviews People have more faith in other people than in companies. Customers look for authenticity from genuine people before purchasing because our environment is overrun with marketing. Customers know when they are being sold, and your messaging has bias. Because of this, internet reviews and testimonials from actual customers are necessary for businesses to establish their legitimacy. Customer testimonials offer insightful qualitative information from existing customers on your goods, services, delivery, and general customer experience. A fantastic strategy to increase consumer trust is to ask for reviews after a sale and post these reviews on your website and social media. Ask any clients who have enjoyed doing business with you to provide email feedback. Before deciding to trust a company, customers typically check ten reviews. Utilise the power of referrals by prominently posting unfiltered positive reviews on your website, disseminating positive comments via social media, and reacting promptly and professionally to positive and negative reviews to develop a solid foundation of trust. The fastest-growing review site, Google My Business, also gives firms with high scores better local rankings. You may use a ton of other platforms as well, like Facebook, Feefo, and Trustpilot, to mention a few. Offer loyalty programs 74% of customers think their loyalty is driven by working towards a reward. Commitment builds trust, so the two go hand-in-hand. Creating a loyalty and rewards program with aspirational perks lets customers work towards something when shopping with you. An engaging customer loyalty program will help you drive sales and increase retention. You can encourage customers to purchase from you by offering a rewards program. E-commerce businesses provide perks like free shipping when a certain order threshold is reached or give points to customers when they spend specific amounts that they can redeem for money off a future purchase. Combined with personalisation, rewards programs can be a great way to engage and retain loyal customers. Reward loyalty Retention might be challenging because customers have several options at their disposal. They have the right to use your competitor’s products or services if and when something goes wrong with yours. By upholding customer loyalty, you can maximise customer retention. Transparency is one of the most effective ways to win a loyal client. It’s vital to be transparent about your offer and establish accurate customer expectations. Customers should know what to expect before signing a contract or placing an order. And while revealing certain bits of information may prevent a lead or two from converting, that’s acceptable. When it comes down to it, ensure you provide timely ticket updates. Be transparent with your customers Transparency and honesty are essential for developing customer trust. Setting reasonable client expectations from the beginning is made possible by complete transparency. Your honesty will help your firm keep its reputation if something goes wrong. When placing an order, thoroughly inform consumers of what they are purchasing and when they may anticipate receiving it. You can increase client trust by giving customers as much information as possible about the goods and delivery before they make a purchase. Since online shoppers cannot physically hold the product in their hands or speak to a live salesperson, e-commerce websites must go above and beyond to promote openness. Learn how to generate traffic with Search Engine Marketing.
Why You Need A Website For Your Business
I’m sure the first step you think is best for your business is “social media.” Well, social media is an excellent medium to better your business, but it is just a part of what a website can do for your business Do you know that you can lose customers on social media if they see that you don’t have a website? Well, a study in 2019 showed that about 75% of people go through companies’ websites online before purchasing their products or trying out their services. So imagine losing 75% of your customers because you don’t have a website; that’s not cool. A website goes beyond just that; below are seven reasons your business needs a website: It Makes Your Business More Professional A good website is undoubtedly an excellent weapon to make your business look more professional. It helps you tell the world how serious your business is. Moreover, if potential customers keep seeing your pages pop up whenever they search, you get to stand out from other corresponding companies. Nowadays, anyone from anywhere can easily create social media accounts with your brand name, but if you have a website for your business, you can legitimise your firm. Moreover, if you are looking to recruit staff or display your work, there is no professional place to do that other than your website. Increase Trust and Boost Customer Engagement I mean, think about it. Why won’t they trust you if customers are satisfied with all the information about yourself and your business, like your name, address, phone number, email, products/services, warranties, etc.? So many people see things they like online but can’t trust their money on them because of the minimum information attached to them. A good website is like a place where people seek answers to everything regarding your business. Therefore, all the necessary information every customer needs will undoubtedly lead to increased trust and more customer engagement. So please keep it simple and detailed, do not bore your customers with long notes. Boost your Marketing A website plays a role in marketing. It is more like a centre for all your potential customers to learn about your business. Also, there is no better place for business information and marketing messages; most of your customers will need to know all these. It is a good practice not to jump into any advertisement or spend cash on it without a website because all other marketing efforts, in the end, should lead potential customers to your website. It Is Easier To Sell With A Website It’s incredible how you can wake to more money after having a good sleep. Sure! A good website makes you money even while you sleep because websites never sleep, even when you are. At any time of the day, your potential customers can jump to your website and buy the fantastic kinds of stuff you have to offer. If your business is service-based, a website is ready to accept bookings or appointments from your customers all day. So, sleep well and worry not; your website will have you covered! Provides Social Proof More people will patronise you with what they see other people saying about your products or services. Well, they are all welcome; a good website contains customer testimonials for new prospective customers to know what they are going for. As more people buy your products or patronise your services, it is good to encourage them to leave a comment/review (whether positive or negative). Negative thoughts will help you see where you are lacking and need adjustments, while positive ones will make you know what to do more of and serve as a hook to capture more customers. Chance To Stand Among The Greats In every industry, there are leading companies. An optimised website gives you a ticket to stand and compete with proper research and content. As a result, your website can rank among the most recognised brands and have a prominent place in most search results. This is among the few ways you can compete with corresponding top companies and boost visibility. Unlimited Business Style and Strategy There are limited ways you can customise your page on social media, and all your styles of posts are in a similar format to everyone. Well, that’s social media. On a website, it is different; you get to see it the way you like it. You can display your unique products in multiple unique ways. Not only that, all your positive reviews, videos, and so many more can all fit in on your website. No matter how crazy and unique a style is, you can bring it to life on a website and make your customers go “Wow” at first glance. READ ALSO: 6 Things We Need To Know Before Designing your Website Now you know why it is vital to have a website for your business and probably looking for where to start. Well, you are looking right at it. Raven and Macaw is here 24/7, ready to better your business.
7 Ways to Boost Your Email Marketing Strategy for Greater Returns
Email marketing is one of the best ways to capture new eyes and grow your audience. After all, who doesn’t love getting a personal message from a company? It’s also a fantastic way to stay connected with your customers and build brand loyalty. With that in mind, you might wonder why your email strategy isn’t working as well as you’d like. The good news is that with just a few minor adjustments, you can transform your email marketing strategy into something that works better for you. Keep reading to discover 7 simple ways to boost your email marketing strategy for greater returns. Create a Clear Omni-Channel Marketing Strategy As email usage rises, businesses invest more time and resources in email marketing than ever. But, with the growing popularity of email as a channel, it’s unsurprising that many businesses struggle to get their strategies right. So, what’s the first thing you must do to boost your email strategy? The answer is simple: Set a clear omnichannel marketing strategy. You’ll see where your focus should be by creating a clear strategy. You’ll also know better how to maximise your efforts and increase your business ROI. So, don’t become a one-dimensional brand. Instead, consider how to use your channels to extend your business. Use Irresistible Call to Action buttons. There’s nothing more frustrating than clicking a link and seeing a bland call to action button. Your goal is to create buttons that are irresistible to your readers. To do this, look for buttons that inspire your readers to take action. You can include visual elements like images, text, and sound. You can also look for buttons encouraging your readers to share your content, engage with you on social media, or subscribe to your email list by choosing buttons that enable action while boosting your e-commerce conversions and revenue. Set Slimming Rules for Email Marketing Email marketing should be tailored to suit your target audience like any other channel. While email is an excellent channel for reaching a large audience, your goal shouldn’t be to reach everyone with your message. Instead, you should be focused on capturing and maintaining a high percentage of your existing customers. One way to do this is by setting slimming rules for email marketing. By setting slimming rules, you can focus your email marketing efforts on audiences most likely to purchase from you. For example, you might create a slimming rule restricting your company’s emails from being sent to your customers. By doing this, you’ll be able to avoid sending emails that don’t add value to your readers and increase the likelihood of customers purchasing from you. Be Consistent With your Branding and Tone Email marketing is primarily intended for a visual medium. With that in mind, you’ll want to ensure that your branding and tone are consistent between all your channels. You can create templates for your email marketing that mirror your branding and tone across all your marketing channels. By doing this, you’ll be able to create emails that look great and have the same tone, personality, and feel as your other marketing materials. This will make your emails more consistent with your brand and increase their chances of being opened. Don’t Forget About Video in Your Marketing Mix Many marketers struggle with video because they assume it requires a huge budget and team. Both of these assumptions are incorrect. Moreover, video can be incredibly effective for boosting your email marketing strategy. A study from MarketingExperiments.com found that businesses with an email marketing strategy that includes video receive 21% more leads than those that don’t. One thing to remember when it comes to boosting email marketing strategy with video is only to include it if you can’t fit it into your daily editorial calendar. By doing this, you’ll avoid interrupting your editorial workflow and ensure that the video you include is the best it can be. Always Include a Thank You Note at the End of Each Email Sequence One of the most important things you should do to boost your email marketing strategy is to include a thank you note at the end of each email sequence. By doing this, you’ll be able to build a stronger relationship with your audience. As a result, your emails will seem less like an interruption and more like a conversation. To do this, you must thank your readers for reading your emails genuinely. By doing this, you’ll also be able to express how much your readers mean to you. This will give your emails a deeper meaning, making them seem more personal and increasing click-through rates. Wrapping It Up Email marketing is a proven channel that can be used to grow your business and capture new customers. However, doing this effectively requires a strategy that is clear and consistent. First, to boost your email marketing strategy, you must be clear on your goals. Next, you must identify your target audience and the essence of sending out that email (is it to remind your customers about your products, revenue generation, advertise new products or launch a new campaign, and so on). Next, create an irresistible call to action button, use a slimming rule for email marketing, and be consistent with your branding and tone. In addition, don’t forget about video in your marketing mix. Finally, include a thank you note at the end of each email sequence. Did you know? At Raven and Macaw, we do not only give tips on digital marketing; we do the marketing for you. So contact us to learn more about how we can help you grow your business. Stay connected on Facebook, Instagram, Twitter and LinkedIn for digital marketing updates.