INSIGHTS &EXPERTISE

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INCORPORATE LINKEDIN INTO YOUR MARKETING STRATEGY
Uncategorized
Mar 14, 2024
9 min read

INCORPORATE LINKEDIN INTO YOUR MARKETING STRATEGY

LinkedIn has over 774 million users worldwide. This makes it one of the top-used social media platforms. Yet underutilised. However, a number of businesses have identified the importance of incorporating LinkedIn into their marketing strategy to build awareness, connections, networks, and revenue. It is a powerful tool, yet only a few people utilise its marketing power for their brands. What Is Linkedin Marketing? For many successful marketing strategies today, LinkedIn plays a very pivotal role. The process of using LinkedIn to make connections, generate leads, improve brand awareness, and foster business relationships and partnerships while also driving traffic to your website is known as LinkedIn marketing. It is now a part of digital marketing, just like Facebook, Instagram or Twitter. LinkedIn isn’t used as a socialisation tool alone but as a tool to market brands to the online world while increasing revenue for that brand. Instead of being intimidated by people’s successful growth, promotions, and completed courses, you can use it to reach your target audience and build brand awareness. Why Do You Need Linkedin Marketing? Regarding social media marketing, what comes to mind first is Facebook, Instagram and Twitter, the most common social media platforms used, which are all good in social media marketing. However, leaving LinkedIn out of your strategy is a way of harming your business. As a professional platform, LinkedIn generates leads 227% more effectively than Facebook and Twitter combined. Here are some benefits of LinkedIn marketing to businesses: Connect To The Right Target AudienceJust like every other social media platform, LinkedIn is also a great way to connect to the right people for your business.Many businesses use LinkedIn, making the platform fit for B2B connections. This is unique because other platforms can’t offer that. With over 700 million professionals, LinkedIn provides access to a niche audience actively engaged in professional pursuits. This extensive network comprises diverse industries, job roles, and expertise levels, creating a niche audience of individuals actively engaged in professional endeavours. For businesses, this means having direct access to decision-makers, industry leaders, and potential collaborators keen on networking, sharing insights, and exploring business opportunities. The platform’s user base facilitates targeted outreach, allowing businesses to tailor their messages to specific professional segments and engage with a relevant and receptive audience. In simple terms, you get to cut through the noise and focus on connections that are of more value to your business. Brand Credibility and AwarenessThe text you have written is well-drafted and reflects the importance of a robust LinkedIn presence for enhancing brand credibility and awareness. A strong LinkedIn profile showcases a business’s commitment to professionalism and industry expertise. It is a digital business card that communicates a brand’s dedication to maintaining a professional image. Differentiating your business from competitors is crucial, and a brand’s core values, mission statement, and business goals play a vital role in achieving this. A well-crafted LinkedIn profile can help businesses showcase their expertise, achievements, and contributions to the industry, enhancing brand credibility and instilling trust among potential clients, partners, and collaborators. In today’s competitive business landscape, a strong LinkedIn presence has become a powerful tool for reinforcing a brand’s credibility and establishing itself as a reputable player in the market. Regular updates, thoughtful engagement, and transparency are key to building a strong LinkedIn presence that enhances brand visibility and awareness. Thought LeadershipDemonstrating thought leadership on LinkedIn can be highly effective for individuals and companies. With a focus on businesses and careers, LinkedIn provides an ideal platform to showcase credentials such as university degrees, professional certifications, and company awards. These credentials can help establish a reputation as a thought leader in a particular field or industry. Individuals and companies can enhance their thought leadership reputation by posting valuable content and comments on the platform. For instance, a logistics company can post an FAQ video featuring its CEO answering common questions related to the field. This kind of content can solidify the company’s reputation as an expert in the industry. Lead Generation LinkedIn serves as a goldmine for lead generation, offering a platform where businesses can connect with decision-makers and potential clients. LinkedIn’s unique position as a professional networking platform transforms it into a goldmine for lead generation. The platform’s user base comprises professionals in various roles, including decision-makers and key influencers within organisations. This provides businesses with a direct avenue to connect with individuals who hold the power to make decisions or influence purchasing choices. Businesses can generate quality leads by strategically engaging with targeted professionals, sharing valuable content, and participating in industry discussions. The ability to nurture relationships within a professional context on LinkedIn enhances the likelihood of converting leads into valuable clients or collaborators. LinkedIn Marketing Best PracticesHere are some tips to help you get the best out of LinkedIn for Marketing Optimise Your Profile: Your LinkedIn profile is your digital storefront. Craft a compelling company profile with a clear logo, concise yet impactful description, and links to your website. This ensures your brand is easily discoverable, reflecting professionalism and a commitment to transparency. Engaging Content Strategy: Keep your audience captivated with a dynamic content strategy. Share regular company updates, milestones, and behind-the-scenes glimpses. Blend these updates with valuable industry insights, utilising multimedia content like images, videos, and infographics for variety and visual appeal. Establish your business as a go-to source of information within your industry. Utilise LinkedIn Ads: Leverage LinkedIn’s advertising features for precise targeting. Reach specific demographics, industries, or job titles aligned with your business objectives. Craft compelling ad campaigns showcasing your offerings, promotions, or key messages. Elevate your brand’s visibility and drive engagement by ensuring your advertisements reach the most relevant and receptive audience. Engage in Groups: Actively participate in relevant LinkedIn groups within your industry. Connect with professionals, share insights, and contribute to discussions. This strategic involvement expands your network, positions your business as an active participant, and fosters relationships, building credibility within your industry community. Regular Updates: Consistency is key to a visible and active LinkedIn presence. Regularly update your

Raven & Macaw Team
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Influencer Marketing in 2024: Trends, Strategies, and Success Secrets
Uncategorized
Feb 2, 2024
7 min read

Influencer Marketing in 2024: Trends, Strategies, and Success Secrets

The term “influencer marketing” has been all the rage in the marketing industry for a few years, and its acceptance is growing. The days of running one-size-fits-all ads and pursuing vanity metrics are long gone. Influencer marketing will become an even more potent tool for brands in 2024, given the constantly changing social media landscape and the growing mistrust of traditional advertising. 90% of survey respondents believe influencer marketing to be an effective form of marketing. 67% of brands use Instagram for influencer marketing. However, precisely what is influencer marketing? Influencer marketing is collaborating with people in charge of online communities (influencers) to market your company or goods to their audience. These influencers can range in popularity from micro-influencers in specific niches with devoted, active communities to social media celebrities with millions of followers. How Does it Work? Building Trust and Engagement Effective influencer marketing goes beyond mere endorsements. It’s about leveraging the influencer’s credibility and authenticity to build trust and positive brand associations with their audience. This can be achieved through Creative Content Collaboration: Influencers excel at creatively weaving brand messaging into their content, ensuring a seamless and engaging fusion. This strategy allows for relatability and resonance as influencers authentically express brand values, effectively communicating with a broader audience. Community Building and Advocacy: Influencers go beyond content creation to become brand ambassadors, fostering genuine connections and driving conversations within their communities. By building trust and advocating authentically, influencers create a sense of belonging that enhances the impact of brand messages. Long-Term Partnerships: Moving beyond one-off campaigns, brands cultivate lasting relationships with influencers, ensuring consistent messaging and deeper audience engagement. Sustained collaborations transform influencers into trusted partners, contributing authentically to the brand narrative over time. Long-term partnerships lay the groundwork for genuine and impactful storytelling. Why Is Influencer Marketing Thriving? Cutting Through the Clutter: Influencer marketing thrives by cutting through the clutter of traditional advertising. In a world bombarded by ads, consumers find solace in recommendations from authentic voices they resonate with. As trusted figures, influencers bring credibility to brand messages, fostering a connection that transcends the scepticism often associated with traditional marketing. Hyper-Targeted Reach: One of the key drivers of influencer marketing’s success is its ability to offer hyper-targeted reach. Influencers operate within specific niche communities, allowing brands to access their ideal customers directly. This targeted approach ensures that brand messages resonate with the right audience, creating a more meaningful impact and increasing the likelihood of conversion. Measurable Results: Influencer marketing stands out due to its measurable results. Unlike some traditional marketing approaches, influencer campaigns are backed by advanced analytics that go beyond vanity metrics. Brands can track performance metrics, gaining valuable insights into engagement, reach, and return on investment (ROI). This data-driven approach allows for continuous refinement and optimisation, making influencer marketing a strategic and results-oriented choice for brands. Trends In Influencer Marketing The Rise of Micro-InfluencersOne of the biggest trends in influencer marketing in 2024 is the rise of micro-influencers. These influencers have smaller followings, typically between 10,000 and 50,000 followers. While they may not have the reach of a megastar influencer, micro-influencers often have higher engagement rates with their audience and are seen as more relatable and trustworthy. This is because micro-influencers specialise in a particular niche or area of interest. This allows them to build a loyal following of people who are genuinely interested in what they have to say. When a micro-influencer promotes a product to their audience, it’s seen as a recommendation from a friend or trusted expert rather than a paid endorsement from a celebrity who may not even use the product themselves. The Power of Niche CommunitiesAnother trend driving the growth of influencer marketing is the increasing importance of niche communities. In today’s crowded online world, consumers seek brands that speak to their interests and needs. Niche communities allow brands to connect with these consumers more personally. Influencers active in niche communities can be incredibly valuable brand partners. They can help brands to develop products and marketing campaigns that resonate with their target audience. They can also help brands reach new customers who need to be made aware of their brand. The Future of Influence As we look ahead, it is clear that influencer marketing is here to stay. Brands still need to start using influencer marketing to take advantage of a powerful opportunity to reach new customers and build brand loyalty. However, it is important to remember that influencer marketing is not a silver bullet. To succeed, brands must develop a strategic approach to influencer marketing aligned with their overall marketing goals. Here are a few tips for brands that are considering using influencer marketing in 2024: Focus on micro-influencers and niche communities. Develop authentic relationships with influencers. Go beyond promotions and engage in meaningful conversations with the influencer’s audience to foster lasting brand loyalty. Create content that is relevant and engaging. Explore emerging platforms like TikTok and live streaming to tap into new audiences and content formats. Track your results and measure your ROI. Influencer marketing is not a fad but an evolving force in the digital landscape. By understanding its intricacies, embracing new trends, and aligning it with your broader digital strategy, you can unlock its true potential to build meaningful connections, drive engagement, and achieve sustainable success in online marketing.  

Raven & Macaw Team
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Revolutionising Marketing: The Advent of AI-Powered Strategies
Uncategorized
Jan 8, 2024
3 min read

Revolutionising Marketing: The Advent of AI-Powered Strategies

In recent years, the digital marketing landscape has dramatically transformed with the emergence of Artificial Intelligence (AI). Integrating AI into marketing strategies has revolutionised how brands connect with their audience, analyse data, and make data-driven decisions. In this blog, we’ll embark on an exciting journey to explore the advent of AI in marketing and its profound impact on the industry. 1. Personalisation and Customer ExperienceThanks to AI, every customer feels like a VIP! Thanks to AI, that world is becoming a reality. AI-powered algorithms delve into vast amounts of data, giving marketers a deep understanding of customer behaviour, preferences, and purchase history. Brands can create tailored content and targeted advertisements that cater to individual needs. 2. Predictive AnalyticsSay goodbye to guesswork and hello to strategic precision! AI’s predictive capabilities empower marketers to foresee consumer trends and preferences accurately. By analysing historical data and patterns, AI forecasts future market trends, enabling brands to proactively strategise and adapt to changing consumer demands. This data-driven approach keeps businesses ahead of the competition, leading to more informed decisions and enhanced return on investment. 3. Enhanced Content CreationWelcome to the era of content creation made effortless! AI-driven tools have transformed how marketers craft engaging and compelling content. Natural Language Generation (NLG) and AI-powered copywriting tools generate captivating product descriptions, blog posts, social media content, and personalised email campaigns. With AI’s helping hand, marketers save time and ensure content consistency, allowing creativity to flourish. 4. Chatbots and Customer SupportMeet your customers’ new best friends – AI-powered chatbots! These virtual assistants work around the clock, responding instantly to customer queries and delivering seamless user experiences. By automating routine inquiries, chatbots free up human resources to focus on more complex tasks, optimising operational efficiency. Businesses can now build lasting relationships with customers, boosting retention and trust. 5. Optimal Ad Targeting and OptimisationUnlock the art of precision targeting with AI! Machine learning algorithms analyse user behaviour and engagement patterns, allowing marketers to identify the most suitable audience segments for specific ad campaigns. This unparalleled targeting ensures that ads reach the right people at the right time, resulting in maximum ad performance and cost efficiency. ConclusionThe advent of AI in marketing has undeniably reshaped the industry, empowering marketers with powerful tools to create more personalised, data-driven, and practical strategies. From personalised customer experiences to predictive analytics, AI’s impact has been profound, and its potential continues to shape the future of marketing. In this rapidly evolving digital era, businesses must wholeheartedly embrace the transformative force of AI to maintain their competitiveness. By harnessing AI-powered marketing strategies, brands can forge deep connections with their audience, driving substantial business growth and securing a leading position in the dynamic and ever-changing digital marketing landscape. AI is the beacon that guides marketers into a future of unparalleled possibilities and extraordinary success. Embrace the revolution, and let AI empower your marketing endeavours like never before! Lead the digital business world with our robust and practical digital marketing strategies. You cannot get it wrong with Raven and Macaw; from SEO, Social media strategies, content creation and marketing, Paid ads and excellent customer experience, we got it all!

Raven & Macaw Team
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Digital Marketing Analytics: Measuring the Success of Your Campaigns
Uncategorized
Dec 1, 2023
3 min read

Digital Marketing Analytics: Measuring the Success of Your Campaigns

Digital Marketing Analytics: Measuring the Success of Your Campaigns Creating a campaign is like making music; if the audience loves you, you will know, but not all successful music has the numbers you expect it to have. This is not an article on writing a successful campaign but how to measure it. Buckle up because we’re about to decode the secrets of measuring campaign success with the finesse of a social media ninja. Why Analytics, You Ask?  First things first, why should we care about digital marketing analytics? Well, imagine you’re baking a cake. Analytics is like checking the oven to ensure your masterpiece cooks just right. It tells you what’s working, what’s not, and how to whip up an even better cake next time. In our world, the cake is your digital campaign, and the oven is, you guessed it, analytics. Numbers Speak Louder Than Words Analytics is not just about drowning in data; it’s about finding the story those numbers are itching to tell. Think of it as your digital campaign’s diary, spilt with insights on who’s digging your content, when they’re doing it, and what makes them click that magic ‘Buy Now’ button. Demystifying the Jargon Hold up, though! Analytics comes with fancy terms: CTR, CPC, ROAS. It’s like cracking a secret code, but fear not, fellow digital navigators! Click-through rate (CTR) measures how many folks click on your ad, Cost Per Click (CPC) is the price tag for each click, and Return on Ad Spend (ROAS) calculates the bang for your buck. Social Media Savvy  Let’s talk socials, where all the cool cats hang out. Analytics helps you decode which posts are rocking the party, who’s RSVPing to your events, and when your audience wants to groove. Social media without analytics is like pizza without cheese—just not as satisfying. Google’s Playground Ever heard of SEO? It’s like being the cool kid on Google’s playground. Analytics here tells you if your website is getting the attention it deserves. Are you ranking high, or are you lost in the digital abyss? With analytics, you’ll know where you stand and how to climb those search engine slides. A/B Testing Awesomeness Now, let’s spice things up with A/B testing. It’s the digital version of trying on two outfits and picking the one with the most compliments. With analytics, you can test different ad copies, visuals, or emojis to see what clicks with your audience. Who knew testing could be this fun? Closing Thoughts: Stay Data-Curious!  In the digital jungle, analytics is your compass. It guides you through the terrain of trends, clicks, and conversions. So, fellow digital explorers, let’s stay data-curious, embrace the analytics adventure, and turn our campaigns into digital masterpieces! We have over four years of experience; we know this stuff.  Drop us a message here, and let’s craft campaigns that make noise and hit all the right notes in the digital symphony!

Raven & Macaw Team
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The Power of AI and ML in Digital Marketing
Uncategorized
Oct 9, 2023
4 min read

The Power of AI and ML in Digital Marketing

The Power of AI and ML in Digital Marketing   Artificial intelligence (AI) and machine learning (ML) are rapidly transforming the digital marketing landscape. Now, with these technologies, computing data, automating tasks, and efficiency improvement have become markers of the cool kids in the industry. Marketers quickly realise the power of AI and Machine learning in their everyday tasks. These technologies enable marketers to gain deeper insights into customer behaviour, create personalised experiences, and automate routine tasks with zero stress. Utilising AI and ML in Digital Marketing Strategies Data analysis and insights Artificial intelligence (AI) and machine learning (ML) algorithms have revolutionized marketing by swiftly analyzing vast datasets. This lets marketers gain deep insights into customer behavior, including preferences, purchase history, and online interactions. AI excels at segmenting customers, identifying nuanced segments based on unique interests and behaviors, and allowing for precise targeting and personalized messaging. Additionally, these technologies predict customer churn by analyzing historical data, empowering marketers to engage at-risk customers proactively, and enhancing loyalty and retention efforts. AI and ML have transformed marketing, providing speed, efficiency, and personalization to customer engagement strategies. Personalisation To personalize the marketing experience for each customer, these technologies have algorithms that analyze vast amounts of customer data to identify patterns and segment customers into distinct groups based on demographics, behaviors, preferences, and purchase history. This helps businesses tailor their product to a suitable customer base.  In addition, chatbots and virtual assistants provide real-time, personalized assistance, enhancing customer satisfaction. Predictive analytics anticipate customer behavior, enabling proactive support and retention strategies. Automation Automation has become a common word used by marketers today. It refers to utilizing technology to ease the work process. With automation, you can schedule social media posts, blogs, keyword bidding, etc. This automation frees marketers to concentrate on strategic activities like creating engaging campaigns and nurturing customer relationships. It streamlines processes, maximizes efficiency, and provides valuable data insights, ushering in a new era of innovation in marketing. Social Media Targeting These technologies utilize a wealth of data, including demographic information, interests, and online behavior, to identify individuals most likely interested in a product or service, enabling precise audience targeting. By harnessing AI-driven algorithms, businesses can ensure their ads reach the right people at the right time, resulting in more effective campaigns and improved ROI. This level of precision allows for highly customized advertising strategies that resonate with specific consumer segments, ultimately boosting engagement and conversion rates. Content Marketing AI and ML have elevated content marketing to new heights by enabling the creation and distribution of highly personalized content. For instance, AI-powered algorithms can analyze vast datasets to craft individualized blog posts, email newsletters, or product recommendations tailored to each customer’s unique preferences and behaviors. This not only enhances the user experience but also strengthens brand-customer relationships. Furthermore, AI can automate content distribution, ensuring that the right content reaches the right audience through various channels, boosting visibility and engagement while saving time and resources. Search Engine Optimization (SEO) In SEO, AI and ML algorithms are powerful tools for optimizing website performance. These technologies excel at identifying relevant keywords and optimizing website content accordingly. They can analyze search trends, user behavior, and competitors’ strategies to determine the most effective SEO approaches. AI-driven SEO tools also help structure website content, improve load times, and enhance mobile optimization, critical factors in achieving higher search engine rankings and attracting organic traffic. Customer Relationship Management (CRM) A good customer relationship is significant if you aim to retain happy and loyal customers for your brand. Artificial intelligence and machine learning are reshaping the landscape of customer relationship management systems. One significant application is predictive analytics, where AI algorithms analyze historical customer data to predict behaviors such as churn. Businesses can proactively engage and retain customers through personalized offers or communication by identifying customers at risk of churning. Moreover, AI-driven chatbots and virtual assistants enhance customer support by providing quick and accurate responses to inquiries, improving overall customer satisfaction. These technologies enable businesses to build loyal customer bases and drive long-term success.   Artificial intelligence and machine learning are still in their early stages of adoption in digital marketing. Still, they have the potential to revolutionize the way that marketers reach and engage with their customers. We expect to see even more innovative and groundbreaking applications emerge as AI and ML technologies develop. With technology, businesses can generate more customers and traffic and make more sales while making their work more efficient and promoting scalable profitability. 

Raven & Macaw Team
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Elevate Your Interactive Video Experiences As Raven & Macaw Partners LUMA1
Business
Oct 4, 2023
3 min read

Elevate Your Interactive Video Experiences As Raven & Macaw Partners LUMA1

Elevate Your Interactive Video Experiences as Raven & Macaw Partners LUMA1   Crafting Compelling Narratives   In today’s digital landscape, video has emerged as an extraordinary tool that transcends boundaries and captures attention like never before. As technology advances, so do our expectations for what video can achieve in digital marketing and content creation.   No longer are we content with passive viewing; today’s audience craves engagement, immersion, and a personalized touch. This is where interactive videos come into play, inviting viewers to actively participate in the content and creating memorable and impactful experiences. Interactive videos transform mere spectators into engaged participants, offering choices, quizzes, clickable elements, and more.   At Raven and Macaw, we’re embracing this evolving technological landscape by introducing video marketing as part of our services. In collaboration with LUMA1, a smart video software designed to empower organizations and enhance safety and productivity in the workplace, we’re entering a new era of content creation and engagement.   LUMA1 harnesses the power of AI to accelerate question generation, assessments, and translations, facilitating accelerated learning, improved retention, and sustained engagement within teams. All the while, it enhances oversight and provides real-time feedback.   But how does this tool benefit the digital marketing industry? LUMA1’s exceptional features make it an ideal tool for content marketing, especially video marketing. Its embedded tools make it easy to market products while obtaining valuable analytics on how your product is received in the online marketplace.   Redefining Engagement Through Interactive Videos   With LUMA1, you can interact with your target audience, gather video, text, and audio feedback, conduct pre-launch surveys for new products, and much more. Our expert team at Raven & Macaw seamlessly integrates this innovative technology into compelling storytelling, transforming videos into personalized experiences that leave a lasting impact on your audience.   One of the most exciting aspects of our partnership with LUMA1 is its potential to transcend geographical boundaries. Interactive videos powered by LUMA1 and curated by Raven & Macaw bridge the gap between regions, languages, and cultures, fostering collaboration on a global scale.   We’ve even incorporated LUMA1 into our Digital Marketing Academy, Macaw Academy, redefining the learning experience. Our tutors can now record lessons using embedded tools and features that enhance engagement. Students actively participate through interactive questions and surveys, providing valuable feedback. The close captioning feature ensures lessons are accessible in any language, breaking down language barriers.   The synergy between Raven & Macaw and LUMA1 exemplifies innovation at its best. This remarkable partnership is set to revolutionize how we engage with videos, opening doors to limitless possibilities.   Join us in transforming your marketing techniques with video marketing powered by the magic of interactive videos. Engage with us today and embark on this exciting journey of digital transformation.

Raven & Macaw Team
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Email Marketing: Best Practices and Techniques
Content Marketing
Sep 28, 2023
7 min read

Email Marketing: Best Practices and Techniques

Email Marketing: Best Practices and Techniques   In a digital world filled with the buzz of social media, the instant ping of messaging apps, and an overwhelming array of marketing gadgets, there’s a quiet superhero that refuses to retire: email marketing. The timeless tool empowers businesses, big and small, to forge genuine connections with customers and propel their products or services to the spotlight.   Amidst the ever-evolving digital landscape, email marketing is the powerful force of online communication. Why? Because it boasts a fantastic ability to reach, connect, and convert. But here’s the twist: with inboxes bursting at the seams, the key to success is mastering the art of personalized, attention-grabbing emails.   Picture this: Your message cuts through the inbox clutter, landing in your recipient’s heart. How? By unleashing the secrets of email marketing’s prowess!   The Enduring Relevance of Email Marketing   Before we dive into the nuts and bolts, let’s address a critical question: why is email marketing still relevant in the age of social media dominance? The answer lies in its unique advantages:   Unmatched Reach: Email marketing stands out as the undisputed reach champion in an era where the digital landscape is crowded with various communication channels. With a staggering 4.3 billion email users worldwide, it possesses an expansive and unparalleled reach that no other digital channel can match. To put this number into perspective, it’s nearly half the world’s population. Email marketing’s universal reach connects diverse users worldwide, spanning ages, professions, and cultures.   Personalisation at Scale: Email allows for deep personalisation. You can segment your audience, tailor content, and deliver targeted messages, ensuring your emails resonate with each recipient.   Conversion Powerhouse: Research consistently shows that email marketing has one of the highest conversion rates among digital marketing channels. A well-crafted email can lead to action, whether purchasing, signing up for a webinar, or downloading an ebook.   Cost-Effective: Email marketing is cost-effective compared to many other forms of digital advertising. You can reach thousands of subscribers with a single, well-crafted email.   Email Marketing Best Practices   1- Build a permission-based email list To build a permission-based email list, you need to collect email addresses from people who have permitted you to contact them. You can do this in a number of ways: – Add a sign-up form on your website where people can enter their email addresses to subscribe to your list. Make sure to let them know what they can expect to receive in your emails, such as exclusive offers, discounts, or new product announcements. – Promote your email list on your social media pages and encourage your followers to subscribe. You can also run contests and giveaways where people can enter to win a prize by subscribing to your email list. –  If you own a physical retail store, you can collect email addresses from customers at the checkout counter or by offering them a discount on their next purchase in exchange for their email address.   Once you have collected email addresses, you must send a confirmation email to each subscriber to ensure they want to receive your emails. This email should contain a link the subscriber must click to confirm their subscription.   When a subscriber confirms their subscription, you can send them emails. Send them regular emails with valuable content, such as blog posts, articles, and special offers. You should also give them the option to unsubscribe from your list anytime.   2- Segment your email list This means dividing your email list into smaller groups based on shared characteristics like interests, demographics, or purchase history. This will allow you to send more targeted and relevant emails.   3-Personalise your emails People are likelier to open and read emails addressed to them by name and containing relevant content. You can use personalisation in your subject lines, email body copy, and images. Here is an example of a personalised email-   4-Write clear and concise subject lines Your subject line is the first thing people see, so making a good impression is necessary. Write subject lines that are clear, concise, and relevant to the content of your email. Here are some examples: Exclusive Offer Inside ???? Last Chance to Save 20%! Webinar Invite: Join Us Tomorrow Your Weekly Digest: Top Articles Breaking News: Exciting Updates! Your Invoice #123456 is Due Today Important Account Update Required Unlock Your Free Trial Now! Your Opinion Matters: Take Our Survey 5- Use mobile-friendly email templates More and more people are reading their emails on mobile devices, so using them is significant. Your email templates should be easy to read and navigate on all devices.   6-Include a clear call to action  In email marketing, your message is only as effective as the action it inspires. Whether you have a brick-and-mortar store or an online presence, guiding your subscribers toward a specific course of action is fundamental to success.   Tell your subscribers what you want them to do.   Make your call to action (CTA) crystal clear, concise, and clickable. Use action-oriented words that convey urgency and purpose. Phrases like ‘Shop Now,’ ‘Discover More,’ ‘Grab Your Deal,’ or ‘Register Today’ can nudge your subscribers in the right direction. Craft a compelling and concise CTA with action-oriented words like ‘Shop Now,’ ‘Discover More,’ ‘Grab Your Deal,’ or ‘Register Today.’ A compelling CTA is your bridge to engagement and conversion.   7-Test and track your results Testing and tracking your email marketing results is necessary to see what’s working and what’s not. You can test different subject lines, email body copy, and call to action to see what resonates best with your audience. Effective email marketing is a continuous process of improvement. Monitor key metrics like open rates, click-through rates, and conversion rates. Use A/B testing to experiment with different elements (subject lines, content, visuals) and refine your strategy based on data-driven insights.   8-Use email automation:  Email automation allows you to send emails to subscribers based on certain triggers, such

Raven & Macaw Team
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4 TIPS TO HELP YOUR BUSINESS GENERATE MORE CLIENTS VIA SOCIAL MEDIA
Blogging
Mar 2, 2023
4 min read

4 TIPS TO HELP YOUR BUSINESS GENERATE MORE CLIENTS VIA SOCIAL MEDIA

Social media is not just a place to view pictures and videos or read quotes from our favourite celebrities. For almost a decade now, social media has become a valuable means for connecting and doing business with clients. Individuals prefer shopping on social media to walking into a physical store. It is easier, stress-free and can be done anywhere in your comfort zone. As a business owner, how can you use social media as a marketing tool to develop more customers and boost your sales? Find more clients in your inbox with these four key steps. Use the Suitable Social Media Platform This is the foremost t step in yielding clients via social media. Understanding that different social media platforms work best for various business niches is vital. Knowing which platform is most suitable for your business is also knowing where your prospective clients are. However, just because a social media platform isn’t the best for your business doesn’t mean you should ignore it. It is also essential to have business accounts across all social media platforms. Understanding each platform assists you in deciding where to put more effort in marketing and searching for clients. With tens of social media platforms, it may look challenging to know where your prospective clients are. Well, there are a couple of tools that can help you out. For example, Buzzsumo is a perfect tool that can show you the number of engagements on each platform you are using, and the higher the engagement, the better your chance of generating clients on the forum. A Professional Profile Imagine you want to buy a gift on social media for a special person! You randomly come across a profile that claims to sell gifts; however, the profile could be better, stacked with sketchy business info and no engagements. Will you still consider buying from them? Well, not only you; that is how everyone thinks. Potential customers on social media are strongly influenced by how your profile is professionally arranged. A professional profile is an excellent effort in lead generation. When creating your business profile, ensure it is presentable; the “About Us” page, contact info, profile picture, etc., all should be relatable. In addition, there should be consistent and relatable content on your profile. How to pay attention should not ignore comments and reviews, post the same picture/video content repeatedly and leave a dummy profile. Build Meaningful Relationships Trying to build connections on social media is essential, but trying to develop a relationship with almost everyone you come across needs to be corrected. These types of relationships are not likely to transform into clients. Building meaningful relationships doesn’t mean chatting with every audience and boarding them how they need your products and services. Here are a few steps in creating relationships that are likely to convert:         Check if you belong to the same niche         For LinkedIn users, you can check for users that viewed your posts and profile         Check if your hobbies and interests are similar         Try and familiarise yourself with their respective brands Understanding your audience before getting in touch with them is an excellent strategy to convert them into customers quickly. Reach Out to Them First It is essential always to remember that you want to have clients and turn the audience into customers. So, it is essential always reach out to them first. But then, you may wonder how to reach out to your audience. Below are a few steps         Interact with them within the communities that both of you are members of         Don’t start with calls; begin with emails and chats         Don’t stop just there; you can follow up with calls Learn more. Our solid growth marketing plan helps us position your business as the go-to solution provider in your industry by creating specialised content around your business and delivering advertising campaigns that drive real results. Get started.

Raven & Macaw Team
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DIGITAL MARKETING: THE FUTURE FOR SMES
Articles
Feb 14, 2023
3 min read

DIGITAL MARKETING: THE FUTURE FOR SMES

You started your business with a  great idea and an expectation to generate revenue over time. Ever since the pandemic, you have noticed a shift in buyer behaviour. It is things like this you did not see coming, now stress and sleepless nights are creeping in, and whenever you check your business account, smiling becomes hard, now you are probably wondering if this digital marketing thing can help you. Digital marketing can change everything. Digital marketing is the area of marketing that promotes goods and services using the Internet and other online-based digital technology like desktop and mobile computers, as well as other digital media and platforms. Digital Marketing is more than a strategy. It is a way to tell your customers you care about their purchase journey as a brand.    Embracing digital marketing does not mean giving up traditional marketing; rather, it means utilizing it to enhance traditional marketing.  Most small and medium-sized businesses’ first concern is to attract customers through the door. The most typical way to accomplish this is to use traditional advertising strategies such as flyers or even going door to door. When was the last time you transacted with someone who handed you flayers on the street? Digital marketing can attract not just local customers but also international ones. It can give you a constant flow of earnings in dollars. Whew, even I smiled. Who doesn’t like good things?   As per Digital 2021: Global Overview Report, there is a 60% global internet penetration. 4.6 billion people use the internet for different reasons.  There are a lot of prospective customers in the online market. As businesses become increasingly competitive, there is no reason for small and medium-sized enterprises to overlook this enormous market. You must take your company to where consumers spend most of their time (the internet).  Digital Marketing gives SMEs a lot of benefits, Online presence, flexibility, new potential customers, a broad geographic reach, and saving money. The best strategy to increase your brand’s authority and awareness in the world’s biggest market is through digital marketing. By interacting with your target audience on social media, you may find out what they need and establish intense bonds with them.   The importance of digital marketing goes beyond making sales: it is a long-term investment in the growth of your business. Digital marketing is the future of SMEs.   Deep diving into the digital marketing world is understandably scary for most people, and with most SMEs confused about current forms of marketing, you have nothing to worry about, we gat you. Raven and Macaw is your answer for immersing your company in the world of digital marketing. Learn more.  

Raven & Macaw Team
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7 MOST POWERFUL MARKETING STRATEGIES TO STEAL IN 2023
Articles
Feb 1, 2023
5 min read

7 MOST POWERFUL MARKETING STRATEGIES TO STEAL IN 2023

The year is still early; fresh minds are filled with ideas and ready to gear up the business. But then, the business world keeps evolving, and what works today may be in the history books tomorrow; this is why you always need to update your business marketing strategies. Marketing strategies are the steps that lead your business to success. These strategies include reaching out to the target audience, stating benefits, and converting individuals into customers. Every business needs to have marketing strategies; otherwise, the competitive market would be a fantasy to them. Robust marketing strategies would determine the success of many businesses in 2023. Tho the year is still early, below are seven powerful marketing strategies you should accommodate in 2023 Set Goals and Budget For every marketing strategy you indulge in, you should know how to measure the performance and when to stop. By setting goals and a budget, you are more likely to succeed in every strategy. Setting goals may sound easy, but it is more than just setting goals. What you need are Specific, Measurable, Attainable, Relevant and Time-bound goals, also known as SMART goals. These five components determine how successful your strategy will be. To estimate how a campaign performs, you can select up to 5 KPIs, including traffic, leads, and direct revenue. Moreover, the best way to keep an eye on the performance of your goals is through KPIs. Search Engine Optimization (SEO) With the world evolving, you can’t talk about marketing strategies without including SEO. This is among the most successful marketing strategies of all time, and it doesn’t seem to be going down anytime soon. Recent studies showed that about 93% of all online acquaintances begin with SEO. This alone is enough reason why your website needs SEO. However, SEO is of two types (on-page and off-page), and both have unique ways of boosting your business in search results. SEO may not produce immediate results; however, it has been proven to be a vital marketing strategy for many companies’ long-term growth and success in terms of leads, revenue and rankings. Pay-Per-Click (PPC) Are you in need of a boost in 2023? PPC is what you need. Do you know that about 65% of all high-intent searches result in an ad click? This is an excellent strategy to keep visibility on search results and boost organic SEO. PPC ads can generate leads from any location. In a world with billions of individuals searching online, display ads let you advertise across millions of other websites across various networks. This is a remarkable opportunity to reach over 90% of all internet users. Recent studies showed that for every $1.60 spent on Google Ads, a business would likely gain 3% online. So there is no doubt that PPC will be a hard hit in 2023. What is more amazing about it is you only pay when users click your ad. Email Marketing Most people think email marketing is a way-back strategy! Well, it has been around for a while, but it is still among the effective marketing strategies for boosting revenue. Email marketing is never a no-no; it can have a ROI of more than 4000%. Through email marketing, you can directly connect with existing customers through newsletters and promotional emails. What’s unique about email marketing is that you can personalise your mail. This can enhance your conversions by more than 10%. Check click rates and conversion for more successful email marketing and test the key elements. Professional Web Design A website has been a key marketing strategy for over a decade, and there is no doubt that first impression matters. Most customers will get to know you first through your website, and you surely want them to go “WOW” at first glance. Unfortunately, about 90% of online shoppers switch to competitors’ websites due to poor UX. Therefore, user experience design is vital for your website in 2023. Moreover, UX plays a massive part in web ranking. Individuals come to your website to find helpful info. Therefore, try and make it easy for them. It’s 2023. You don’t want to stress anybody! Unique Video Content The world keeps evolving. With unique video content, you have more than a 50% chance of ranking on the first page than websites with no video content. Video content is an excellent strategy to boost leads and keep users on your website/page for a long.  Video marketing can be used on websites, social media, and email campaigns. People come across many marketing messages/ads daily. In 2023, video marketing for your campaign is a good idea to stand out and boost your sales. Content Re-optimization Do you know that 95% of all searches on Google stay on the first page of the results? This means you are missing more than a lot of traffic if your content does not appear on the first page. However, content marketing is more than just a do-and-forget strategy. There is always a chance for your content to rank higher and appear on the first page of search results. To rip off the maximum benefit of your content, re-optimization should be a top priority. Every content can be made fresh and boosted through re-optimization. Now that you are all caught up. Learn how to choose the right social media platform for your business here.  

Raven & Macaw Team
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New Year, New Resolution
Articles
Jan 25, 2023
5 min read

New Year, New Resolution

It is 2023, yet you don’t feel ready for the months ahead. If you think of all the obstacles you faced in previous years to Japa go dey hungry you. But you have decided to go hard this year. It is easy to come up with a list of things to do or achieve in the new year, yet the best of us keep recycling them from one year to the next; I say “us” because I have been guilty. A resolution is simply a promise to yourself to do something, ideally with a plan to follow through. The holidays have passed, and now you are focused on what the new year has to offer. It is time for you to aim for the forefront of limitless opportunities. People set new year’s resolutions for different reasons; you might need something to drive you in the new year, provide stability, or plan to become the best version of yourself.  Write and plan your goals in the right frame of mind. What do you want to achieve at the end of the year?  How do you hope to accomplish this?  How can you make this a reality?  All of these questions should be answered honestly, without disregarding the thoughts that come to your mind. It seems difficult to plan for a week in advance, not to talk of a whole year, but it is possible. We have done it.  Your goals don’t have to be complex; you are not writing a new constitution. It could be as simple as; Living within your financial capabilities Establishing a retirement savings strategy Learning a new job skill Working with a digital agency  Spending time more productively “You’ll give yourself your best shot at success if you set a goal that’s doable—and meaningful too.” Jen A. Miller Any day is a good day to make a personal/business resolution. What matters is that you set goals for yourself and stick to them to make long-term positive changes. More than half of all goals fail to be fulfilled; here are some tips to ensure yours don’t fail. Write it: You know what you want to change or achieve in the new year. Mentally noting them is not good enough. You have to take your time and write them down. Write down a time frame for each goal and keep them where you can see them. Be Specific: When writing your goals, it is important to be specific. Writing “I want to run 1000 kilometres in March” when you have never run before is not a concrete goal. Rather, start with an interval for running daily and increase your distance as you get more comfortable. If you run every day, then 1000 kilometres might not be a lot in the long run.  Make realistic goals: You should be able to track and measure your goals. If you want to lose weight, you should have a scale and write down your ideal weight. Keeping a record can help you attain your goals, no matter what they are. Make your goals achievable: This does not mean you shouldn’t dream big. We are here for you, even if you are Oliver Twist. If you have a business that makes less than ten million a year and your new goal is to make more than fifty million, yet you haven’t changed a thing in your organization.  We can’t even help you. You just need prayers. Get support: Make goals relevant to you and not because of someone else. You will be able to keep your goals if you tell other people who are close to you about them. You might be surprised to learn that you and your loved ones share similar goals. Reward yourself: This does not mean that after running 5 Kilometres for a 10 kilometres goal, you should not run for the next three months. Reward yourself with things you enjoy. However, you should not reward yourself with things that contradict your goals.  Give yourself time: Bigger goals will take more time; the timeline you give yourself should be realistic. Give yourself enough time to complete your goals. You can set smaller intermediate goals along the way.  Keep showing up: You mustn’t get discouraged after failing; refocus and go at it again and again till you get it. Just do it.  learn more Our new year resolution is to make all our partners ballers in 2023. You can not be working with us and be under stress. As you aim to reach the forefront of limitless opportunities we would be here to make sure you get there. Make the change your business needs. Get Started.

Raven & Macaw Team
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5 Easy Techniques to find Your Brand Niche
Branding
Dec 30, 2022
4 min read

5 Easy Techniques to find Your Brand Niche

It is incredible to bring a business idea to life. However, it can be risky to jump into a new niche. You can follow all your interests and passion and still need to see up to half the results you were expecting. It is of utmost importance to select a niche that you will succeed in. if you are struggling or don’t know which place to jump into, consider your problems solved. Below are five easy techniques to find your brand niche. Know Your Interest and Passion There is a thin line between interest and passion. Don’t go for a niche just because you are interested in it. Instead, ensure it is something you would love to do even in your leisure time without income. Then, if you can picture yourself doing and loving it for five years, you are sure you are passionate. An excellent way to find this is by looking at the fields you have knowledge of and love. However, answering the below questions may also help you determine your passion and interests:         What do you do during your leisure time?         What are your natural skills?         Under what topic do friends and family ask you for assistance?         What are your favourite subjects?         What methodologies do you use for problem-solving? Figure out the Competition Just because you discovered what you are passionate about doesn’t mean you should jump into it without further consideration. Before putting all your time and energy into a new business, you should research how many brands are already in it. Your ideas may be excellent, but how many brands have similar ideas already? Extensive keyword research related to your niche is an excellent way to determine the market competition. A few critical signs from competitors may give you the green light to join a specific place. These include:         If competitors are creating poor/low-quality content         Low transparency.         Absence of paid competition on high-volume keywords. Find out Customer Problems and Desires Now you know what you are interested in, you know the market competition, think of the problems the customers are facing and find potential ways your interest and passion can solve these problems. It is an excellent strategy to research your potential clients and learn about their issues and buying behaviours. This will make you understand the market better and see possible ways to fix the gaps your competitors still need to. Remember, your business can only be profitable if you can solve individuals’ needs. What is the Profit? With your new ideas and strategies, knowing what you should expect at the end of the day is good. So research on top or similar products/services in your niche. Find customer demographics, interests and value, locations, product quality and average price. If you are still looking for an existing offer, there is a probability that no one has monetised the niche, which is a negative sign. However, getting a reasonable number is an excellent sign to proceed to the final point. Test Your Ideas Testing your products/services/ideas is the final phase. It, in real-time, will show you whether you are on track. A website is vital for every business. Start with a landing page for a specific niche. You can also go for paid ads that direct people to the page. Know if people are willing to patronise you. Not getting any sales for this doesn’t mean it is not the right niche for you. So look at it again, and find ways to improve the looks.  Raven and Macaw is just a click away if you want to improve your website. Contact us for digital solutions that keep you on the winning side.

Raven & Macaw Team
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